2010 Articles by Date

AT&T and Verizon Mobile Data: A Product Category Maturing

December 2010 Pricing, Product

In the past six months, both AT&T (NYSE:T) and Verizon (NYSE:VZ) have altered their mobile data service price structures.  First, they added a metered fee based on the megabytes of traffic.  Now, Verizon is considering a price structure based on the speed of traffic provided.  With all these new forms of charges, some have feared customer backlash:  defection, brand betrayal, and a public relations nightmare.  Yet they needn’t worry much. Both these titans are in well traversed territory.


The Rewards of Trying to Be Different

November 2010 Product

In my research, what I learned was that despite the fact that most companies are committed to the concept of differentiation, at any given moment they are also intensely aware of what their competitors are doing, and it is this competitive vigilance that ultimately pushed them down a path of conformity.” Youngme Moon, HBS Professor and author of “Different: Escaping the Competitive Herd”


Intel Lends Support to Achronix Against Xilinx and Altera in the FPGA Industry. Excess Competition or the Rule of 3?

November 2010 Corporate 2 Comments

In October of 2010, Intel Corp. took an unexpected move by granting Achronix Semiconductor Corp. access to its most advanced foundry to produce field programmable gate array (FPGA) chips.  Xilinx Inc. and Altera Corp. currently dominate the FPGA industry.  How serious of a threat is Intel’s move to the historic industry cohorts?  More specifically, will this move harm industry profits as competition heats up?  And, how should executives and investors react?


Rethinking Cost and Price

By: Special Guest Author Patrick J. Taylor
November 2010 Pricing

Most of us accept that if we go to a convenience store to buy groceries late at night, the price of many of the items will be more than if we bought them at a major grocery chain during regular hours. Yet when it comes to operating our businesses, many of us are not convinced that cost has no bearing on price.