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2009 Articles by Date

Recession Takes Toll on Brand Values

April 2009 Corporate

If you want to see the winners and losers in the current economic downturn, look closely at the 2008 brand valuation numbers produced jointly by Interbrand and Business Week Magazine. Companies suffering on the stock exchange are also taking a beating the calculated value of their brands. Those in distressed industries that are holding their own in sales and profits are likewise holding their own in brand value. New growth companies are picking up the slack and are moving into ever higher positions on the brand valuation scale.

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Opportunities starting to sprout as entrepreneurs pick up the pieces from shattered economy

April 2009 Corporate

The funny thing about recessions is that only after you’ve been in one do you realize that it began nearly a year before. The same thing happens when you come out of it. Usually at the most depressing time, the subtle turnaround begins and six to nine months later the, the economic experts will announce the recovery has been here for nearly a year. Like the cliché – it’s darkest before the dawn.

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Wiglaffs

April 2009 Wiglaffs

MEET WILL BANTER Meet Will Banter: networker extraordinaire, pay-it-forward specialist, Social Media rock star and purveyor of good karma.  Will is the Chief Executive Officer and Senior Relationship Architect of Banter Connections.  He is also the linchpin of The Handshake Club, a prominent Social Media and networking platform that, according to Will, “fosters network building […]

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The ‘Dark Side’ of Entrepreneurship

March 2009 Corporate

With the growing unemployment and the change in the employment dynamics, maybe downsized, right-sized, laid-ff and fired employees now are looking toward starting their own businesses. As one knows, some 90 percent of new venture fail primarily from lack of knowledge, start-up capital, working capital and lack of discipline. There are some other things that entrepreneurs must account for.

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Winning in Russian Roulette Type Negotiations
Managing Pricing Opacity in Business Markets

March 2009 Pricing, Selling

Templeton would go into the customer’s negotiating room with a metaphorical gun on the table. Customers would force him to place the gun against his head and ask him to drop prices or pull the trigger. Templeton didn’t know if the gun was loaded or not. For four years, Templeton managed this challenge, and the bullet never fired. Templeton’s method of managing this struggle over prices reveals a key to pricing in opaque business markets. (True story account.)

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Pilgrim’s Pride: Failure to Communicate

February 2009 Pricing

Price signaling is always a touchy subject. Managed right, it can improve profits and avoid any negative legal or ethical implications. Managed poorly, it can either be a missed opportunity to correct poor pricing practices or create a legal nightmare. Fortunately, there are both business case studies and legal precedence to guide executives and chairpersons through this challenge. If we read the signals right, Tyson Food is attempting to communicate in a legal and ethical manner, but there appears to be a failure to listen by Pilgrim’s Pride.

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