Archive for 2009
Multicultural Marketing: A Misunderstood Concept and Untapped Business Strategy
Newly released census figures show that the nation’s minority population has reached 102.5 million people, or one in three Americans. This burgeoning population—and the buying power it represents—makes effective multicultural marketing imperative for businesses to succeed. Yet many firms in our businesses community lack both a clear understanding of these diverse consumers and a disciplined approach to investing in and managing multicultural marketing. So, how can companies begin or improve multicultural initiatives?
Read MoreSuccess in Social Media
How is success in Social Media defined? Is it an input-equals-output argument? Can expenditures by companies in this area be justified? With so many individuals and corporations unable to attach logic to the concept, let alone the possibility of payoff, how does the use of the Social Media translate into black ink on the balance sheet? These are the questions imposed on businesses that seek to advance and flourish in the Internet Age
Read MoreIf a Business Lets You “Pay What You Want”, Could It Survive?
Come into most executives’ offices and say “I have a great promotional idea: Let’s let customers pay what they want. It will be great!” and your career there is all but over. Yet, experiments recently demonstrated that it was great, and more specifically, it was great for profits. How can this be?
Read MoreEffectual Decision Making of Revolutionary Entrepreneurs
Entrepreneurs are a different breed, but what is this breed? Recently, Reed et al. examined the decision making practices of highly successful entrepreneurs, individuals who have grown a company to $200 million or more in annual revenues. They found that entrepreneurs tend to use a more effectual logic rather than predictive logic. What is effectual logic versus predictive logic and how does it help entrepreneurs? … Read on.
Read MoreTwo Harvard Experts Provide Perspective On Building Entrepreneurial Businesses In Troubled Economic Times
“Never let a crisis go to waste.” Two leading Harvard University entrepreneurial specialists provide some interesting insight into building entrepreneurial business during these troubled economic times.
Read MoreTop 6 – May 2009
Turtles have shells, but they only progress when they get their head out of their shell. Get your head out and move forward. Never let a crises go to waste. Invest in growth opportunities in bad times. Social Media describes the fusion of technology, telecommunications and social interaction with the sequencing of words, text, graphics,…
Read MoreWhat Can Business Learn from Nonprofit Organizations about Inspiring Customers?
To inspire the consumer, you must help him believe in something that he once thought was impossible. This is where innovators will thrive and institutions will die. Innovators will think in quantum leap fashion. “Institutions” will think incrementally
Read MoreThe Social Media Tsunami
Nobody saw this coming. A few hints were given that something was looming on the horizon, but not to this extent, to this fanfare. It struck suddenly and has pounded down on us with no quarter. In describing the impact of Social Media, the tsunami metaphor works—and mainstream business better be ready to accept it. Rather than being crushed under its immense force, individuals and companies must now learn how to surf—and very quickly. But what exactly triggered this tectonic shift in habit?
Read MoreTop 6 – April 2009
April Showers Rain … Rein … Reign … Recovery Expectations Rain … Rein … Reign … Brand value and stock value are correlated. Entrepreneurs that refuse to wring their hands and moan over the depressing state of business invest in marketing and create opportunities today. Insanity lies at the point of trying to do the…
Read MoreIs Starbucks in an Existential Wilderness?
What is Starbucks? Is it a momentary retreat from the stress of work and life? Is it a fast-service coffee chain? Is it a snack shop? Is it a luxury coffee manufacturer? What is Starbucks reason for existence?
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