Archive for December 2009
Owlish Communication’s Tidbit: Monetizing LinkedIn
J.D. GERSHBEIN, President of OWLISH COMMUNICATIONS, and a contributing editor to the Wiglaf Journal, has emerged as the top LINKEDIN PROFILE WRITER in the world. Widely acknowledged as a global LinkedIn strategist, J.D. has inspired thousands of executives and entrepreneurs on the astonishing potential of LinkedIn. Noted for his unique take on personal branding, razor-sharp…
Read MoreTop 6 – December 2009
When the going gets tough, the tough get going. Deep dives into what drives customer choices usually leads to dramatic results … but it takes courage to invest the time and effort to bring the insights to fruition. Leading organizations have moved to online interactions with customers. Have you? Carp in Poland, ham in Germany,…
Read More Looking for a New Advertising Agency?
It’s a Buyer’s Market – But Be Careful
The economic downturn may prove a major opportunity to mid-size companies looking to change advertising agencies.
Read MoreThe New Emerging Media Skill Set of the Generation X Chief Marketing Officer
Over the past decade the job description of the Chief Marketing Officer has remained relatively unchanged. Yet the world has changed greatly. Retained executive search firms, other c-level leaders such as the CEO, CFO, COO, the Head of HR, traditional strategy consultants and boards of directors largely have not changed that because they have not had detailed training into the transformational nature of search marketing and web analytics.
Read More When Will Demand Return?
Strategic Preparation for 2010
If the Great Recession is over, when will demand return? Is it time to start hiring and re-investing in the business? Should an executive cut further given the low level of demand? Or, even worse, is it time to close shop and look for greener pastures? In this article, we look at the changes in demand driven by the recession, and its implications for corporate strategy during the “new normal” recovery.
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