The New Emerging Media Skill Set of the Generation X Chief Marketing Officer

By: David Dalka
December 2009 Marketing 3 Comments

Over the past decade the job description of the Chief Marketing Officer has remained relatively unchanged. Yet the world has changed greatly. Retained executive search firms, other c-level leaders such as the CEO, CFO, COO, the Head of HR, traditional strategy consultants and boards of directors largely have not changed that because they have not had detailed training into the transformational nature of search marketing and web analytics.


When Will Demand Return?
Strategic Preparation for 2010

December 2009 Pricing

If the Great Recession is over, when will demand return? Is it time to start hiring and re-investing in the business? Should an executive cut further given the low level of demand? Or, even worse, is it time to close shop and look for greener pastures? In this article, we look at the changes in demand driven by the recession, and its implications for corporate strategy during the “new normal” recovery.


When the going gets tough, the tough get going.

  1. Deep dives into what drives customer choices usually leads to dramatic results … but it takes courage to invest the time and effort to bring the insights to fruition.
  2. Leading organizations have moved to online interactions with customers. Have you?
  3. Carp in Poland, ham in Germany, roast beef in America. Holiday Season is the time for Big Meats.
  4. Now is the time to seize change. Acknowledge the situation and create plans that include new dimensions.
  5. The right questions usually start with customers.
  6. Strategic decisions. New Years is the time to think critically.