Archive for August 2009
Top 6 – August 2009
All competitive advantage comes from doing something different, where the outcome of that something different is something a customer desires. The recent recession was hopefully the worst we will see in our lifetime. If you haven’t noticed, we are in a post-recession economy. This post-recession economy isn’t like the pre-recession economy. Things have changed. Buyer…
Read MoreTrying to Put the Toothpaste Back Into the Tube
Now that the recession seems to be ending and the slow recovery process is under way, a new vision of the post-recession economic environments is beginning to take shape. And, the picture is a lot different than it was before the economy’s free fall.
Read MoreProfiting with the Post Recession Customer
The current recession has been longer, deeper, and generally more damaging than any other since the great depression. As we move past the recessionary scramble to survive and into some semblance of a recovery, no intelligent executive should expect things to return to the way they were. Research into customer behavior is showing two general trends: (1) Demand is not only generally lower, but also the demand that does exist is at a lower price point. (2) This shift in customer demand and preferences is likely to persist for the foreseeable future.
If the world has changed, so must strategy: