Archive for 2005
The 21st Century Business Tools
Unless you take the time to fix your slice, no matter how much you practice your handicap will never improve. Similarly today’s axiom “Fire, Ready, Aim” is indicative of the business world’s obsession for action. We term this the Nike psyche – “Just does it”! This incessant call for results is strongly driven by wall…
Read MoreWelcome to James T. Berger, Managing Editor
James T. (Jim) Berger, a professional writer, teacher and marketing consultant, will become Managing Editor of THE WIGLAF JOURNAL, effective February 1. Berger is a graduate of the University of Michigan with a major in journalism, received a Master of Science Degree from the Medill School of Journalism at Northwestern University and an M.B.A. Degree…
Read MoreTWO OFF-THE WALL BUT ON-THE-MONEY TECHNIQUES FOR MORE EFFECTIVE COPY & BETTER CAPTION/PICTURE COMBOS.
Here are two off-the wall, but right-on-the-money techniques for writing better copy faster and combining captions and pictures for a more powerful synergistic effect. You will write better copy faster when you use my “Son of bitch! That’s it.” technique. It’s based on the assumption that readers/viewers/listeners will only read or listen to your headline…
Read MoreProductivity Costs of Spam
How much does Email Spam affect your company? If your company has 150 computer users making an average salary of seventy five thousand dollars a year the annual cost of receiving 4 spam emails a day is $15,573. (source: www.barracudanetworks.com) Besides the official site from Hormel discussing a tasty breakfast treat, when typing the word…
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