Archive for August 2003
Breaking Taboos
In many ways, the advice and commentary provided in The Wiglaf Journal are ordinary business suggestions: conduct market research; prospect for new customers; use resources to close sales opportunities; sales and marketing are integral to corporate strategy. If this were the extent of the Wiglaf Journal editorial bias, the Wiglaf Journal would have stayed at…
Read MorePreparing to Outsource
The decision to Outsource IT often begins in the area of corporate finance with a yearning to “save money”. It may be perceived that Computer Operations and hardware are costing the company too much in return for what’s received by top management. Add to this concept that the software business applications database and help desk…
Read MorePerformance / Execution Integrated Sales and Marketing
The Data-Driven Approach to Creating Customers and Capturing Profitable Revenue Management Science Meets the Creative and Relationship Edge Marketing is often considered a creative activity: images that convey the company brand; copy that excites customers to purchase; deliverables that convey the look-and-feel of the company. We can agree that marketing has a creative element, but…
Read MoreGetting Lost on the World Wide Web
The marketing reality is the World Wide Web has become a very crowded and intensely competitive place, and it gets more crowded by the minute. Such clutter makes the interactive world a difficult place to achieve visibility. The key to being seen on this medium is a function of one’s ability to talk to the…
Read More