Archive for 2002
Hanging Your Net Shingle, Part 6: Conclusion: Driving Action
If corporate web sites are communication tools that can influence decisions and encourage positive actions, how can they drive actions? In this conclusion of the new venture web site series, we will explore the more difficult aspect of web sites RESULTS. I have spoken at length about influencers, connotations, reinforcement of marketing messages, and creating…
Read MoreHanging Your Net Shingle, Part 5: Employees
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fifth in a series discussing the content of new venture web sites, we will explore a number of sites in discussing the issues of the final audience prospective employees. Tomorrow, I will provide the concluding chapter – Driving Action.…
Read MoreHanging Your Net Shingle, Part 4: Partners
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fourth of a five part series discussing the content of new venture web sites, we will explore Novarra’s site, www.novarra.com, and some of the issues surrounding partnership management. (For a discussion of formal partnerships, visit Curt Sahakian partneringagreements.com site.)…
Read MoreHanging Your Net Shingle, Part 3: Customers
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this third part of a five part series discussing the content of new venture web sites, we will explore Itron’s new site, www.itron.com, with an eye to how it speaks to potential customers. Itron is not a Chicago firm but…
Read MoreHanging Your Net Shingle, Part 2: Investors
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this second part of a five part series discussing the content of new venture web sites, we will explore Neogration’s new site, www.neogration.com, with an eye to how it speaks to the investment community. Even if the new venture is…
Read MoreHanging Your Net Shingle, Part 1: Intro
As new ventures get off the ground, one of the early tasks they need to accomplish is create their corporate web site. The corporate web site has become right of passage for new ventures. Even when the kitchen table doubles as the corporate office, people can tell the world that they are a bona fide…
Read MoreWhen Network Externalities Fail Make Glue
Network Externalities has been the mantra among Hi-Tech new ventures. They provide a believable logic behind their revenue forecasts that predict exponential growth and permanent 90% market-share in an untapped market. Yet sometimes this fairy-tale just ain’t so. What are network externalities? They are reasons that induce the market to accept a solution as a…
Read MoreThe Nitty-Gritty of Product Management
In bringing new technologies to market, the whole team focuses on the vision. Developers are led by architects offering visions of clean architecture and working on the next new thing. Customers are led by sales executives offering visions of increased business profits or better consumer lifestyles and being the innovators among their peers. Financiers are…
Read MoreProduct Plans Gone Awry
I attended the DCI (Digital Consulting Inc.: www.dci.com) CRM conference on Wednesday, February 13, to discover that some product visions have gone awry in enterprise solutions. Two competing trends have forced a tradeoff that leaves solutions short of speed and robustness. The browser-based user-interface and the PDA. For the truly thin-client enterprise solution, such as…
Read More Moving Forward
Prognostication about the digital future
Since we have entered the time for prognostication, I offer these visions of the digital future. We all know the e-tech bubble has burst. All reasonable investors, employees, and entrepreneurs saw this coming. We should be impressed that we were able to keep it going for about a decade. Moreover, the spillover into other industries…
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