Archive for 2002
Hitting the Ground Running – Stephanie Covall-Pinnix of SGS Net
In August of 2002, Stephanie Covall-Pinnix was appointed as Director of Business Development at SGS Net. Despite the tough economic times and new position, she chose to hit-the-ground-running in energizing the revenue generation engine of SGS Net. Starting with a team evaluation and a small change in staff, she immediately initiated a strategy to drive…
Read MoreCommercializing Emerging Science Joe Cross and Don Freed of Nanophase
Bringing an emerging science to market is a daunting task. The end users of the technology are skeptical of the efficacy of the approach and unsure as to how to use the science. Selling to broad markets presents another barrier. The target market is a horizontal cutting across several distinct verticals each requiring its own…
Read More10 X 10 X 10 – Synopsis of the 9th Annual Early Stage Investment Conference Hosted by the CSA
In-Vision, the 9th annual early stage investment conference hosted by CSA on September 17th, offered entertaining and informative insights into the state of entrepreneurship and venture capital for the next year. Starting with William Reichert, President of Garage Technology Ventures, the keynote presentation tracked changes in the new venture landscape with ten points of comparison…
Read MoreBusiness Metrics: Transaction Volume
When measuring market volume, markets are usually measured by unit rather than transactions. While this historic basis for measuring markets has proven useful for many business people, sales and marketing teams in B2B businesses should consider replacing the unit sales metric with the transaction metric. The reason is that transactions are the points that sales…
Read MoreInside Nanotechnology BIG Idea Breakfast with Vijaya Vasista of Nanosphere
Nanotechnology has buzz in today’s business community, but will it be the next big thing? From science fiction and popular science periodicals, people are fascinated with the concept of nanotechnology, but is there a business in this field? More specifically, how is nanotechnology being commercialized? Vijaya Vasista, the Chief Operating Officer of Nanosphere shared her…
Read MoreFrom High Level Values to Features and Benefits: Nadim Shehayed of IAR Systems
IAR Systems, a Swedish company with operations in the US and around the globe, is providing products and services to make developing embedded systems easier. While the embedded system market as a whole is growing at 13% per year, IAR grew 45% last year to $14 million. Successes like IAR’s in generating revenue in high-tech…
Read MoreThe New C-Level Executive
Getting a handle on the customer moves to a new corporate hierarchy: The Chief Customer Officer, the outgrowth of “customer centric” initiatives. The question is, trend or fad? Evidence supports a trend. Just as ten to fifteen years ago the CIO (chief information officer) and CTO (chief technology officer) positions started to populate corporate officialdom,…
Read MoreImproved Market Conditions or Double Dip Recession?
Variances in fortune telling continue to be told. On one hand, Forester reports an 2.3% increase on IT spending during 2002 over 2001 according to a Business Technographics North America Benchmark Study of 1001 Senior Business and Technology Managers. On the other hand, the Wall Street Journal reports declining prices for the semiconductor equipment industry,…
Read MoreCSA Explains… XML – Presentation Synopsis
XML has been lauded as the language that will enable networked computing to become a full reality. It is the extensible mark up language of the Web and machine-to-machine communication with embedded meta-data to describe the informational content of its own message package. Any language that is self interpreting and therefore platform independent, creates a…
Read MoreDriving Repeat Business Part 5: Wrap-up and Next Steps
Business-to-Business companies are increasing their focus on repeat and referral business. In this final installment on driving repeat business, we will review the series and highlight some questions for further research and discussion. One of the most important issues to address in embarking on a repeat/referral business marketing plan is how it will fit within…
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