Archive for March 2002
Selling Messages
During the last month, I have attended a number of trade shows with vendors selling business software and hardware to large corporations. There is a distinct change in successful selling messages from the tech vendors. They’re focusing on ROI and money saved. In the late 90’s, it was considered acceptable to state that a piece…
Read MoreHanging Your Net Shingle, Part 6: Conclusion: Driving Action
If corporate web sites are communication tools that can influence decisions and encourage positive actions, how can they drive actions? In this conclusion of the new venture web site series, we will explore the more difficult aspect of web sites RESULTS. I have spoken at length about influencers, connotations, reinforcement of marketing messages, and creating…
Read MoreHanging Your Net Shingle, Part 5: Employees
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fifth in a series discussing the content of new venture web sites, we will explore a number of sites in discussing the issues of the final audience prospective employees. Tomorrow, I will provide the concluding chapter – Driving Action.…
Read MoreHanging Your Net Shingle, Part 4: Partners
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fourth of a five part series discussing the content of new venture web sites, we will explore Novarra’s site, www.novarra.com, and some of the issues surrounding partnership management. (For a discussion of formal partnerships, visit Curt Sahakian partneringagreements.com site.)…
Read MoreHanging Your Net Shingle, Part 3: Customers
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this third part of a five part series discussing the content of new venture web sites, we will explore Itron’s new site, www.itron.com, with an eye to how it speaks to potential customers. Itron is not a Chicago firm but…
Read MoreHanging Your Net Shingle, Part 2: Investors
Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this second part of a five part series discussing the content of new venture web sites, we will explore Neogration’s new site, www.neogration.com, with an eye to how it speaks to the investment community. Even if the new venture is…
Read MoreHanging Your Net Shingle, Part 1: Intro
As new ventures get off the ground, one of the early tasks they need to accomplish is create their corporate web site. The corporate web site has become right of passage for new ventures. Even when the kitchen table doubles as the corporate office, people can tell the world that they are a bona fide…
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