Sales Performance, IP, and Volume Chasing

Don’t let inertia or apathy allow poor performance to persist. Make decisions and take action.
Specific promotional events that are part of the industry wide annual promotional plan do not necessarily imply bad pricing practices. As the GM case points out, tactical moves should not be confused with strategic directions.
Patent are not a one-size-fits-all intellectual property solution. Consider the options of Utility Patents, Design Patents, Trade Secrets, Trademarks, and Copyrights. Use them in combination, as standalone, or as part of a long-term sequential strategy. human voice and participate in their conversations.
Marketing variables other than price are often more efficient at driving volume.
Most companies, but not all, do not face an elasticity of demand sufficient to warrant a price decrease to “grow volume”.
Low Performing Salespeople cost far more than their salary, they carry the opportunity cost of lost business.

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