Pricing Strategy Reviewed in JRPM

By: Editor
November 2013 Product

Pricing Strategy: Setting Price Levels, Managing Price Discounts, and Establishing Price Structures by Tim J. Smith, PhD has been reviewed in September 2013 issue of the Journal of Revenue and Pricing Management by Sarah Keast, Lecturer in Economics, Plymouth Graduate School of Management and Plymouth Business School, UK.  In her words, “Tim Smith successfully combines the theories and methods from marketing, economics, strategy, and decision making in one very accessible text on the strategies and methods of price setting.” Thank you Sarah Keast and JRPM.  It is an honor.Smith_Pricing_Strategy_Cover