Archives posted in: Marketing
When the integrated marketing communications movement took hold about a decade ago the main benefit appeared to be the opportunity to put…
More Not all business markets are alike, much less are all business problems. But the fact that every business challenge is unique does…
More It is natural to expect that those who won in prior battles will continue to win in future ones, but underdogs can…
More I have always believed that essence of creativity is the ability to see relationships. As a student of today’s super-competitive marketing environment,…
More As marketers seek to develop lasting relationships with customers and clients, the conventional wisdom focuses on developing these relationships through loyalty programs.…
More Geoffrey Moore’s Crossing the Chasm tells us to knock down Bowling Pins and gather Early Adaptors. Malcolm Gladwell’s The Tipping Point suggests…
More Like so many ideas in modern marketing, the concept of relationship marketing began as a smart, sensible realization that the then-existing paradigm,…
More Microsoft might very well have shot itself in the foot with the branding of its new Windows operating system. The code name…
More Repeatedly, executive teams in business markets are frustrated by the issue of branding. While a marketing executive pushes for a greater branding…
More Our economy’s last two major growth eras – the Clinton prosperity of the 1990s and the current expansion – followed the same…
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