<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Wiglaf Journal</title>
	<atom:link href="http://www.wiglafjournal.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.wiglafjournal.com</link>
	<description>Sales, Marketing, &#38; Entrepreneurship</description>
	<lastBuildDate>Thu, 04 Mar 2010 20:08:51 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Ah, March, we all get to be Irish for a day.  &#8220;May the dust of your carriage blind the eyes of your foe!&#8221;</title>
		<link>http://www.wiglafjournal.com/top6/2010/03/ah-march-we-all-get-to-be-irish-for-a-day-may-the-dust-of-your-carriage-blind-the-eyes-of-your-foe/</link>
		<comments>http://www.wiglafjournal.com/top6/2010/03/ah-march-we-all-get-to-be-irish-for-a-day-may-the-dust-of-your-carriage-blind-the-eyes-of-your-foe/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 20:08:51 +0000</pubDate>
		<dc:creator>Web Publisher</dc:creator>
				<category><![CDATA[Top 6]]></category>

		<guid isPermaLink="false">http://www.wiglafjournal.com/?p=2288</guid>
		<description><![CDATA[
Choice is the key to succeeding in markets.  Customer choice that is.
Customers demand accountability.  Address problems honestly and quickly.  Witness:  Toyota.
Offering customers a variety of quality and price points better enables the firm to remain relevant to its customers throughout economic cycles. 
Look beyond the linear path for a product breakthrough. [...]]]></description>
		<wfw:commentRss>http://www.wiglafjournal.com/top6/2010/03/ah-march-we-all-get-to-be-irish-for-a-day-may-the-dust-of-your-carriage-blind-the-eyes-of-your-foe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Pricing Right – Nordstrom vs. Abercrombie &amp; Fitch</title>
		<link>http://www.wiglafjournal.com/pricing/2010/03/getting-pricing-right-%e2%80%93-nordstrom-vs-abercrombie-fitch/</link>
		<comments>http://www.wiglafjournal.com/pricing/2010/03/getting-pricing-right-%e2%80%93-nordstrom-vs-abercrombie-fitch/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 19:52:11 +0000</pubDate>
		<dc:creator>aTim</dc:creator>
				<category><![CDATA[Pricing]]></category>

		<guid isPermaLink="false">http://www.wiglafjournal.com/?p=2285</guid>
		<description><![CDATA[The recession has tested even the most resilient business model.  Through it, Nordstrom has glowed while Abercrombie &#038; Fitch glowered.  What caused the disparity in performance between these two strong firms?  Their pricing strategies.]]></description>
		<wfw:commentRss>http://www.wiglafjournal.com/pricing/2010/03/getting-pricing-right-%e2%80%93-nordstrom-vs-abercrombie-fitch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Professorial Musings form the World of Marketing</title>
		<link>http://www.wiglafjournal.com/product/2010/03/professorial-musings-form-the-world-of-marketing/</link>
		<comments>http://www.wiglafjournal.com/product/2010/03/professorial-musings-form-the-world-of-marketing/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 19:42:23 +0000</pubDate>
		<dc:creator>jberger</dc:creator>
				<category><![CDATA[Product]]></category>

		<guid isPermaLink="false">http://www.wiglafjournal.com/?p=2280</guid>
		<description><![CDATA[Recent issues of the <i>New York Times</i> and <i>Wall Street Journal</i> have been particularly rich in their commentaries of heretofore magnificent corporations who have fallen on hard times. In particular: Toyota, Palm and Blockbuster.  ?]]></description>
		<wfw:commentRss>http://www.wiglafjournal.com/product/2010/03/professorial-musings-form-the-world-of-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Here lies a humanist.&#8221; Abdurrahman Wahid, First Democratically Elected President of Indonesia, 1940-2009</title>
		<link>http://www.wiglafjournal.com/top6/2010/02/here-lies-a-humanist-abdurrahman-wahid-first-democratically-elected-president-of-indonesia-1940-2009/</link>
		<comments>http://www.wiglafjournal.com/top6/2010/02/here-lies-a-humanist-abdurrahman-wahid-first-democratically-elected-president-of-indonesia-1940-2009/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 13:30:30 +0000</pubDate>
		<dc:creator>Web Publisher</dc:creator>
				<category><![CDATA[Top 6]]></category>

		<guid isPermaLink="false">http://www.wiglafjournal.com/?p=2270</guid>
		<description><![CDATA[
 Utility defines value.  Does your new idea meet this test?
PWYW continues to find new uses in the market for firms with strong and personal customer relationships.
 If the company doesn’t work, then the customers don’t get served.
Trademark challenges create management headaches.  Make sure you know what your entering into before you reach [...]]]></description>
		<wfw:commentRss>http://www.wiglafjournal.com/top6/2010/02/here-lies-a-humanist-abdurrahman-wahid-first-democratically-elected-president-of-indonesia-1940-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IPad Has All the Ingredients for a Classic Marketing Blunder</title>
		<link>http://www.wiglafjournal.com/product/2010/02/ipad-has-all-the-ingredients-for-a-classic-marketing-blunder/</link>
		<comments>http://www.wiglafjournal.com/product/2010/02/ipad-has-all-the-ingredients-for-a-classic-marketing-blunder/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 13:25:01 +0000</pubDate>
		<dc:creator>jberger</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Product]]></category>

		<guid isPermaLink="false">http://www.wiglafjournal.com/?p=2266</guid>
		<description><![CDATA[Fresh from its fabulous success with the iPod and iPhone, Steve Jobs has unveiled the latest in Apple’s  “iPortfolio,”  the iPad.  Amid all the hoopla of a major media unveiling, there are some obvious elements of a classic marketing mistake.]]></description>
		<wfw:commentRss>http://www.wiglafjournal.com/product/2010/02/ipad-has-all-the-ingredients-for-a-classic-marketing-blunder/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dog Groomer Finds PWYW Promotion a Win-Win</title>
		<link>http://www.wiglafjournal.com/pricing/2010/02/dog-groomer-finds-pwyw-promotion-a-win-win/</link>
		<comments>http://www.wiglafjournal.com/pricing/2010/02/dog-groomer-finds-pwyw-promotion-a-win-win/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 13:22:11 +0000</pubDate>
		<dc:creator>aTim</dc:creator>
				<category><![CDATA[Pricing]]></category>

		<guid isPermaLink="false">http://www.wiglafjournal.com/?p=2251</guid>
		<description><![CDATA[Since August 2009, Urban Canine, located in the Wicker Park neighborhood of Chicago, has been letting dog owners use washing facilities, shampoo, ear-cleaning liquid, towels, and even blow driers for self-wash dog grooming at a price of the customer’s choosing.  How has this Pay What You Want (PWYW) promotion faired for Urban Canine?  I caught up with Tony Sauer, owner of Urban Canine, to understand how the program’s performance.]]></description>
		<wfw:commentRss>http://www.wiglafjournal.com/pricing/2010/02/dog-groomer-finds-pwyw-promotion-a-win-win/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“The purpose of business is to create and keep a customer.” Peter Drucker, 1909-2005</title>
		<link>http://www.wiglafjournal.com/top6/2010/01/%e2%80%9cthe-purpose-of-business-is-to-create-and-keep-a-customer-%e2%80%9d-peter-drucker-1909-2005/</link>
		<comments>http://www.wiglafjournal.com/top6/2010/01/%e2%80%9cthe-purpose-of-business-is-to-create-and-keep-a-customer-%e2%80%9d-peter-drucker-1909-2005/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 15:06:25 +0000</pubDate>
		<dc:creator>Web Publisher</dc:creator>
				<category><![CDATA[Top 6]]></category>

		<guid isPermaLink="false">http://www.wiglafjournal.com/?p=2248</guid>
		<description><![CDATA[
 The relationship management continuum begins before the initial sale is made.
Businesses that thrive will do so because they provide ever more value to their customers and nurture their customer relationships.
 “Efficiency is doing things right; effectiveness is doing the right things,” Peter Drucker  
In most cases, it is better to be a middling [...]]]></description>
		<wfw:commentRss>http://www.wiglafjournal.com/top6/2010/01/%e2%80%9cthe-purpose-of-business-is-to-create-and-keep-a-customer-%e2%80%9d-peter-drucker-1909-2005/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nurturing Relationships More Important Than Ever</title>
		<link>http://www.wiglafjournal.com/marketing/2010/01/nurturing-relationships-more-important-than-ever/</link>
		<comments>http://www.wiglafjournal.com/marketing/2010/01/nurturing-relationships-more-important-than-ever/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 15:02:41 +0000</pubDate>
		<dc:creator>jberger</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wiglafjournal.com/?p=2245</guid>
		<description><![CDATA[The economic downturn may prove a major opportunity to mid-size companies looking to change advertising agencies. 
For those who survived the recession battered and bruised, the new decade figures to be just as challenging as the last one. Those businesses that survive and hopefully thrive will do so based on the ability to provide ever more value to clients and customers and to nurture relationships.
]]></description>
		<wfw:commentRss>http://www.wiglafjournal.com/marketing/2010/01/nurturing-relationships-more-important-than-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s Time for a New Booking Class in Airline Pricing:  Coach Plus</title>
		<link>http://www.wiglafjournal.com/pricing/2010/01/it%e2%80%99s-time-for-a-new-booking-class-in-airline-pricing-coach-plus/</link>
		<comments>http://www.wiglafjournal.com/pricing/2010/01/it%e2%80%99s-time-for-a-new-booking-class-in-airline-pricing-coach-plus/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 15:01:11 +0000</pubDate>
		<dc:creator>aTim</dc:creator>
				<category><![CDATA[Pricing]]></category>

		<guid isPermaLink="false">http://www.wiglafjournal.com/?p=2243</guid>
		<description><![CDATA[Since the introduction of global distribution systems for airline tickets and hotel rooms, the commoditization of coach flights was foretold.  The internet has only exasperated the problem, leading to the despairing cry that, in coach pricing, “an airline can only price as smart as their dumbest competitor.”  To combat this horrid position, airlines may want to consider creating a new “Coach Plus” booking class.]]></description>
		<wfw:commentRss>http://www.wiglafjournal.com/pricing/2010/01/it%e2%80%99s-time-for-a-new-booking-class-in-airline-pricing-coach-plus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Owlish Communication’s Tidbit:  Monetizing LinkedIn</title>
		<link>http://www.wiglafjournal.com/tidbits/2009/12/j-d-gershbeins-tidbid/</link>
		<comments>http://www.wiglafjournal.com/tidbits/2009/12/j-d-gershbeins-tidbid/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 20:05:22 +0000</pubDate>
		<dc:creator>Web Publisher</dc:creator>
				<category><![CDATA[Tidbits]]></category>

		<guid isPermaLink="false">http://www.wiglafjournal.com/?p=2229</guid>
		<description><![CDATA[J.D. GERSHBEIN, President of OWLISH COMMUNICATIONS, and a contributing editor to the Wiglaf Journal, has emerged as the top LINKEDIN PROFILE WRITER in the world. Widely acknowledged as a global LinkedIn strategist, J.D. has inspired thousands of executives and entrepreneurs on the astonishing potential of LinkedIn. Noted for his unique take on personal branding, razor-sharp [...]]]></description>
		<wfw:commentRss>http://www.wiglafjournal.com/tidbits/2009/12/j-d-gershbeins-tidbid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
