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Monday, November 16, 2015... in 762 days

Value Based Pricing and Corporate Strategy

June 2015 Events

WiglafPricing

Wiglaf Pricing Executive Education Days

Learn how to address your pricing challenges using academically proven and industry accepted best practices. Choose between Value Based Pricing, Price Discounting and Variance Management, Pricing Psychology, Price Structures and Segmentation, and Pricing and Corporate Strategy, or choose them all. Tim J. Smith, PhD, founder and CEO of Wiglaf Pricing and Adjunct Professor at DePaul will provide executive education courses during the Wiglaf Pricing Executive Education Days. All courses are eligible for CPP credit and can be taken alone or in combination with any other course.
 
Value Based Pricing 16 November

  • What is Value Based Pricing
  • How to model Exchange Value to Customer using qualitative market research
  • How to optimize prices from Conjoint Analysis market surveys and other pricing focused
    survey-based research
  • How to detect pricing potential from econometric and statistical approaches, including limitations and uses for elasticity studies
  • What are neutral, penetration, and skim pricing strategies on the price-to-benefits map

Price Discounting and Variance Management 17 November

  • What is the proper role of discounts and promotions
  • How to manage price promotions and discounts
  • How to construct and interpret net price analysis, price waterfalls, price bands, price-to-market segment, and price-to-metric studies
  • How to quantify promotional effectiveness metrics

Psychology of Pricing 18 November

  • What is the proper role of discounts and promotions
  • How to manage price promotions and discounts
  • How to construct and interpret net price analysis, price waterfalls, price bands, price-to-market segment, and price-to-metric studies
  • How to quantify promotional effectiveness metrics

Unit, Tiered, and Bundled Pricing 19 November

  • Distinguish the market characteristics that support either unit, tiered, or bundled pricing
  • Understand the economic drivers to selecting between unit, tiered, and bundled pricing
  • Construct analytical models to identify optimal prices in a bundled price structure
  • Identify the consumer behavior influences to optimal pricing selection in unit, tiered, and bundled price structures
  • The role of revenue management, two-part tariffs, tying arrangements, and subscriptions (SaaS) price structures

Pricing and Corporate Strategy 20 November

  • Connect offering development to pricing decisions
  • Connect customer account development to pricing decisions
  • Connect international contingencies to pricing decisions
  • Learn a proven framework for integrating pricing into corporate strategy towards a path for constant improvement

Pricing

Instructional Depth CPP Credits Eligible Price
Any 1 Day 1 $1,495
Any 2 Days 2 $2,295
Any 3 Days 2 $3,295
All 5 Days plus a signed copy of Pricing Strategy by Tim J. Smith 2 $4,995

Group Discounts

Number of Attendees Discount
2 Attendees 20%
3 Attendees 30%
4 Attendees 40%
5 or More Attendees 50%

 

 

 

  • November 16 – 20, 2015
  • Chicago, Illinois
Register


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