Technology Marketing in the Age of the Cloud
A panel discussion moderated by Chris Halliwell, TMC Director, on how technology value definition, creation, and capture must change to adapt to cloud-based customer engagement. Our panel includes Regis McKenna, founder of the legendary and eponymously named Silicon Valley marketing firm, Matthew Frey, CEO of Optimum Energy, innovating in the industrial internet where mechanical systems and cloud software converge, and Tim J. Smith, PhD, the author of Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures and managing partner of Wiglaf Pricing.
- 10:00 AM - 10:30 AM PST
- Tuesday, January 28, 2014