144 articles found in this category.

Customer Centric Pricing

November 2015 Corporate, Pricing

Without a strong understanding of these customers, as well as the effort to continuously reevaluate this understanding, companies will see their share slip away to better positioned competition. Pricing requires just as much strategy as product; the right product at the wrong price is no longer the right product.


Why Retail Has Reached an “Inflexion Point”

August 2015 Corporate, Marketing

Alvarez says that if you have two or three mall anchors of tenants driving traffic, this affects the entire mall. This creates a domino effect that reached down into the community through the lowering of tax base. “One major trend that Retail Revolution (the book) points out is that retailers will reduce store count and also reduce the size of those locations as online commerce begins to satisfy more and more demand….”

Wiglaf Highlights
» February 2017

Is Pricing a CEO Level Issue?

» February 2017

Strategic Movements February 2017

» January 2017

Price is a Verb