Archives posted in: Corporate
A noted Harvard Business School marketing professor has offered his insights on how to manage an organization during a health crisis, such…
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Businesspeople are obsessed with efficiency. They want to know how to increase their throughput and productivity. Yet, too many executives forget that…
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The forward-thinking business world is united in the belief that meetings, by and large, are simply bad ideas. Bad meetings are the…
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Milton Friedman must be turning over in his grave. 49 years after penning an op-ed in the New York Times on the…
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The following is an excerpt from my new Amazon bestseller, The New Invisible Hand: Five Revolutions in the Digital Economy. This story…
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(EDITOR’S NOTE: Mr. Berger is actively involved as an expert witness for trademark-related legal matters.) A trademark is any word, name, symbol,…
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I was recently in Portland, Oregon for the first time, attending a business conference. The Digital Summit series brings together all manner…
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I know an old company that let market the price decide.
The market decision wiggled and ziggled but decided it did.
I don’t know why the company let the market decide.
I propose it will die.
Having value-creating channel partners is much better than the alternative. But even good partnerships carry risk. In the channel, one of those risks is that the partner becomes more powerful than the supplier.
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The biggest reason for the rise of the Internet survey is the demise of the other more established conventional methodologies. At the same time, the Internet continues to add new technological features that enhance its ability to reach populations and probe relevant target markets.
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