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Corporate

151 articles found in this category.

Tech Business Outlook for 2003

December 2002 Corporate

Year in Review Last year was at best a mediocre business environment. Using the consumer confidence index, business spending indices, and stock market indices as a guide, we can predict that next year will present us with a slow recovery at best. Given this outlook, it might be tempting to keep our heads in the […]

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Organizationally Increasing the Customer Focus – Brad McLane at the Chicago GSB Marketing Roundtable

October 2002 Corporate

On Tuesday, 29 October 2002, Brad McLane of Russell Reynolds Associates, an Executive Search Firm, offered his insights into the growing importance of the Chief Marketing Officer in Industrial and B2B corporations. His talk, entitled “The Role of the Strategic Marketing Executive in Non-Consumer Driven Companies”, was both attentively received and critically examined by the […]

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Shifting the Ground-rules of Tech Business

October 2002 Corporate

An attractive concept in high-tech business is that ideas are the trump card in setting corporate strategy. The creation and possession of intellectual property separates the power of technologically driven companies from other B2B businesses in their management of the industry landscape. For instance, consider how intellectual property can change negotiation power between suppliers and […]

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10 X 10 X 10 – Synopsis of the 9th Annual Early Stage Investment Conference Hosted by the CSA

September 2002 Corporate

In-Vision, the 9th annual early stage investment conference hosted by CSA on September 17th, offered entertaining and informative insights into the state of entrepreneurship and venture capital for the next year. Starting with William Reichert, President of Garage Technology Ventures, the keynote presentation tracked changes in the new venture landscape with ten points of comparison […]

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The New C-Level Executive

By: by Bob Cermak
August 2002 Corporate

Getting a handle on the customer moves to a new corporate hierarchy: The Chief Customer Officer, the outgrowth of “customer centric” initiatives. The question is, trend or fad? Evidence supports a trend. Just as ten to fifteen years ago the CIO (chief information officer) and CTO (chief technology officer) positions started to populate corporate officialdom, […]

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Looking Outside

July 2002 Corporate

A danger in all firms is myopia. Companies can focus too long on creating excellence using internal data while the competitive landscape changes and the value proposition becomes obsolete. While academics are encouraged to spend multiple years perfecting the understanding of a subject, businesses can’t afford this luxury. Business must always focus on their value […]

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When Network Externalities Fail Make Glue

February 2002 Corporate

Network Externalities has been the mantra among Hi-Tech new ventures. They provide a believable logic behind their revenue forecasts that predict exponential growth and permanent 90% market-share in an untapped market. Yet sometimes this fairy-tale just ain’t so. What are network externalities? They are reasons that induce the market to accept a solution as a […]

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