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Corporate

170 articles found in this category.

Is Sales/Marketing Budgeting Really a Necessity Or Is It Just a Big Waste of Time and Money?

November 2005 Corporate

With yearend approaching, many companies are thoroughly immersed in the annual rite of autumn – the sales and marketing budgeting process. Increasingly, experts are challenging the conventional wisdom of undertaking this time- and money-consuming process. Loren Gary, a frequent contributor to various Harvard Business School newsletters, observes “The average billion-dollar company spends as many as […]

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Macroeconomics and Entrepreneurship in 2005

May 2005 Corporate

There are many paradigms through which people measure the level of entrepreneurship. One paradigm examines entrepreneurship as the event that occurs when capital, marketable ideas, and managerial talent are combined. Another paradigm attempts to explain entrepreneurship as a cultural phenomenon, with certain cultures more apt to foster entrepreneurs while others which readily punish entrepreneurial attempts. […]

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FREE Advice for Creating a Business Plan

By: Editor
May 2005 Corporate

Even if you are not interested in obtaining financing, your first step on the road to entrepreneurship is developing your business plan. And, the Web has loads of free advice. The editors of The Wiglaf Journal have reviewed a half dozen sights that are loaded with valuable information. These six are just several of the […]

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Deep Innovation: The Well-Oiled and the Cantankerous

August 2004 Corporate, Product

What factor drives innovation into large companies versus entrepreneurial firms? Should firms fund deep innovation within or should innovation be driven through acquisitions? Should entrepreneurs expect swift competition from goliaths or a few years of solitude while they develop their market? To a casual business observer, it may appear that innovation and new product development […]

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Executive Behaviors for Entrepreneur Success

May 2004 Corporate

In May of 2002, the first edition of The Wiglaf Journal was launched, marking the inauguration of our entrepreneurial activity. Coincidently, May 2002 also was marked by the publishing of Walter Kuemmerle’s “A Test for the Fainthearted” in Harvard Business Review, discussing attributes of successful entrepreneurs. In the two years since we began navigating the […]

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A Follow-up with Kuemmerle

By: Editor
May 2004 Corporate

After composing the review of Executive Behaviors for Entrepreneur Success, we reached out to speak directly with Walter Kuemmerle, author of “A Test for the Fainthearted” and professor at Harvard Business School. He graciously shared his thoughts on the subject of entrepreneurship and the points made in the article. We asked him what has developed […]

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