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Corporate

176 articles found in this category.

How the Internet Can Jeopardize Competitive Advantage

April 2006 Corporate 2 Comments

Several years ago when the Internet had exploded on the scene, Michael Porter, the famous Harvard University professor and business strategist, developed an article for the Harvard Business Review entitled “Strategy and the Internet.” While everybody else was extolling the virtues of the Internet as the great communications breakthrough and facilitator of marketing communications and […]

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Web 2.0: Hype or Imperative?

April 2006 Corporate

With every boom in the business cycle, strategists popularize new paradigms and associated terminology. Currently, as we emerge from the bust of the early zero’s and prepare for the potentially blossoming boom to appear in the latter part of the first decade of the twenty-first century, strategists are quick to proffer the new “new paradigm” […]

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Connecting the Disconnect Between Marketing and the HR Recruitment Function

By: Les Stern
March 2006 Corporate

Smart organizations understand how important market research is to the success of their organizations. That is evidence by the fact that $3 billion is spent annually on research, according to the Market Research Association. Some of the things market researchers do well: They conduct market research with prospects. They seek to understand what drives prospects’ […]

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Is Sales/Marketing Budgeting Really a Necessity Or Is It Just a Big Waste of Time and Money?

November 2005 Corporate

With yearend approaching, many companies are thoroughly immersed in the annual rite of autumn – the sales and marketing budgeting process. Increasingly, experts are challenging the conventional wisdom of undertaking this time- and money-consuming process. Loren Gary, a frequent contributor to various Harvard Business School newsletters, observes “The average billion-dollar company spends as many as […]

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Macroeconomics and Entrepreneurship in 2005

May 2005 Corporate

There are many paradigms through which people measure the level of entrepreneurship. One paradigm examines entrepreneurship as the event that occurs when capital, marketable ideas, and managerial talent are combined. Another paradigm attempts to explain entrepreneurship as a cultural phenomenon, with certain cultures more apt to foster entrepreneurs while others which readily punish entrepreneurial attempts. […]

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