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Strategic Movements April 2018

April 2018 Corporate

General Mills Price Hike

General Mills; maker of Yoplait, Cheerios, Wheaties, Betty Crocker, Haagen-Dazs, Gold Medal flour, Annie’s pasta, amongst other popular brands; plans to raise prices.  Stated Reasons: rising trucking costs (up ~20$ over same time last year) and higher ingredient costs.  Since this is real, expect Post, Kellogg’s, Campbell’s, and Mondelez to be fast followers.

Making Business Transformations (Including Pricing Focused Ones) Work

”… Think of value generation and leadership development as the chariot wheels that support a transformation, and the quest as the horse that provides direction and momentum. Alignment of the three is critical if you want to reach your destination.”  N. Anand and Jean-Louis Barsoux, “What Everyone Gets Wrong about Change Management,” Harvard Business Review.

When Working Global, Culturally Adapt

A beauty of our human condition is our differences: learning to contribute our unique talents while benefiting from those of others. Yet misunderstandings often stand in our way. Erin Meyer took a step to clarifying that in examining the cultural-norm responses to leadership between attitudes towards decision making rights (top-down v consensual) and attitudes towards authority (hierarchical v egalitarian).  Good work Erin.  Now what should I do in China or Saudi Arabia regarding pricing decisions when research has clearly demonstrated the need for some level of consensually aligned decisions?  My field has become more nuanced.  Erin Meyer, “Being the Boss in Brussels, Boston, and Beijing”, Harvard Business Review July-August 2017, v95.4, p70.



About the author

Tim J. Smith, PhD is the Managing Principal of Wiglaf Pricing, and an Adjunct Professor at DePaul University of Marketing and Economics. His most recent book is Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures.

Tim J. Smith, PhD
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