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Corporate

156 articles found in this category.

Give-Get

August 2017 Corporate, Selling

I have seen three or four multinationals, and four to six local suppliers sell the same core product in the same country, at roughly the same price. Because there is so much competition in these markets, customers ask for discounts and drive suppliers to bid against each other to win their business. It is hard to make a stable supplier business in these situations. How can one win? And, what does value-based pricing have to contribute to these markets?

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Who Will Survive the Retail Revolution?

June 2017 Corporate, Marketing

In The Future of Shopping, a 2011 article by Darrell Rigby—a partner in the Boston office of Bain & Company—sees retail today as part of a 50-year cycle. Rigby writes 150 years ago, the railroads promoted the growth of big cities and the rise of the department store. One hundred years ago, the automobile made possible the shopping center and 50 years ago, we saw the rise of the Big Box category killers.

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Collaborative and Dynamic Pricing for Product Manufacturers

March 2017 Corporate, Pricing

Treating pricing as a verb, not a noun, applies pressure to the management of pricing decision making.  But who makes pricing decisions?  When and how should the latitude for pricing decisions be constrained for individual agents? While a general answer for all companies would be rather lengthy, a specific answer for product manufacturers selling through […]

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