Archives posted in: Communication

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9 Things Every Marketer Needs To Know About Search By Special Guest Author Danny Sullivan, Conference Chair, Search Marketing Expo West

By Tim J. Smith, PhD January 1, 2008

Marketers can no longer ignore search marketing. Too many potential customers are seeking businesses through search. And if you’re not there, your…

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“Top 100 Brands!” Quiz

By James T. Berger January 1, 2008

It’s time to play The Wiglaf Journal’s annual “Top 100 Brands” quiz. All information is generated by the annual Interbrand/Business Week report…

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To brand…or NOT to brand B2B Products

By James T. Berger December 1, 2007

The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…

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Telecomeuppance: Telecoms Impending Brand Turmoil

By Tim J. Smith, PhD November 1, 2007

Try this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…

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Information is a Commodity

By James T. Berger November 1, 2007

In the Internet age, information has become a commodity.  It’s available everywhere for no cost.  The New York Times, which was always…

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Will Emerging Mobile Marketing Evolve to Measure ROI, Deliver Passionate, Relevant Users and Reporting?

By Tim J. Smith, PhD September 1, 2007

It’s 1997 again! No you’re not in a time machine! Take a look at some of the mobile ad startups out there…

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Strategic Implications of Leegin Price Floor Ruling

By Tim J. Smith, PhD August 1, 2007

In a landmark case, the US Supreme Court removed a barrier to vertical price floors in a 5-4 ruling on Leegin v.…

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How to Make Your E-Mail Marketing More Effective

By James T. Berger August 1, 2007

If e-mail marketing is becoming an increasingly more important part of your promotional blend, Jeanne Jennings has produced what amounts to a…

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The Power of Engagement: Making a Case for Business Blogging

By Tim J. Smith, PhD March 1, 2007

It’s a brand-new world and a brand-new internet. You’ve probably heard that obnoxious buzzword, “Web 2.0” thrown around and nodded knowingly, hoping…

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Review of Don Tapscott’s and Anthony Williams’ Wikinomics

By David Dalka March 1, 2007

Wikinomics explores an emerging business strategy in a world where consumers promote and, to a degree, own your brand. In his latest…

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