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Communication

94 articles found in this category.

Selling Productivity

February 2003 Communication

In the past decade, we have continually heard selling messages focused on the provision of business value. But what is business value? How do businesses capture value and thereby improve their profitability? Business value is provided through enabling businesses to increase their productivity. Increases in productivity are derived by improving one of the three core […]

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Discordant Messages

November 2002 Communication

On Thursday, November 7th, Chicago hosted two events of high interest. At the Sheraton, business leaders met for the first day of the TransAtlantic Business Dialogue. Two blocks east on Michigan Avenue, opposition protesters congregated behind riot police lines. Yours truly witnessed the events, albeit only to attend the eBusiness Roundtable at the University of […]

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More on Website Design

May 2002 Communication

While some design firms produce nice looking sites using Flash, these same techniques force limitations that call their value into doubt. Specifically, the limitations affect search engines, multi-windows, and CAP technology. On the search engine front, web crawlers and search engines have difficulty finding text within web sites that rely heavily upon frames, Flash, and […]

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Texture of a Site – Norman Inc.

May 2002 Communication

Websites are an evolving creature. Initially, they were simple informational sites. They contained gobs of content describing the corporate venture, the principals, products, and other aspects of a business. As time has gone by, firms have moved from an information posting viewpoint to a brochureware viewpoint, and now beyond. The future of websites appears to […]

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Marketing Portfolio Management in New Ventures

April 2002 Communication

The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio management. Within this logical construct for marketing and sales, expenses are allocated within a selected portfolio of activities that are dependent upon the economics of the market being served. Under modern financial portfolio […]

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Selling Messages

March 2002 Communication

During the last month, I have attended a number of trade shows with vendors selling business software and hardware to large corporations. There is a distinct change in successful selling messages from the tech vendors. They’re focusing on ROI and money saved. In the late 90’s, it was considered acceptable to state that a piece […]

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Hanging Your Net Shingle, Part 6: Conclusion: Driving Action

March 2002 Communication

If corporate web sites are communication tools that can influence decisions and encourage positive actions, how can they drive actions? In this conclusion of the new venture web site series, we will explore the more difficult aspect of web sites RESULTS. I have spoken at length about influencers, connotations, reinforcement of marketing messages, and creating […]

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