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Communication

103 articles found in this category.

TWO OFF-THE WALL BUT ON-THE-MONEY TECHNIQUES FOR MORE EFFECTIVE COPY & BETTER CAPTION/PICTURE COMBOS.

By: Lewis R. Elin
January 2005 Communication

Here are two off-the wall, but right-on-the-money techniques for writing better copy faster and combining captions and pictures for a more powerful synergistic effect. You will write better copy faster when you use my “Son of bitch! That’s it.” technique. It’s based on the assumption that readers/viewers/listeners will only read or listen to your headline […]

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Purchasing Motivators

November 2004 Communication

What makes customers buy? Obviously, “need” acts as a strong purchasing motivator but “needs” are poor indicators of how purchasing desires are directed. To understand purchasing motivators, we must look beyond basic needs and examine underlying goals. Once they uncover these goals, clever marketers position their brand as able to fulfill the target market’s purchasing […]

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Leverage Analysts – Inovis

By: Quick Take on What Drives Success
August 2004 Communication, Product

Inovis, privately held by Golden Gate Capital, did $100 million in revenue in 2003 and has over 17,000 customers. Their focus has been on managing business to business communications through EDI and value added networks. AS1, AS2, UCCNet, Rosetta Net, and others communication standards fulfill specific industry needs. For suppliers of consumer goods, working with […]

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The Value of Frame: Theory

July 2004 Communication

“She who controls the frame, controls the decision.” Frame refers to the perspective used in evaluating different options in a decision making opportunity. As business executives involved in sales and marketing, the issue of the framing affects our performance in how we sell and how we make decisions. The Frame’s Effect The way in which […]

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Communicate your Message – Alphameric

By: Quick Take on What Drives Success
July 2004 Communication

With over 25 years of experience, this UK public company achieved roughly $120 million in revenue in 2003. Currently, they are seeking growth by expanding their market geography to include the US. In support of that effort, they are using a variety of means to communicate their message. Alphameric provides hardware and software solutions for […]

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WEB SITE DESIGNING: Is Anyone Watching?

By: Henry N. Meier, Jr., Esq.
June 2003 Communication, Corporate

Introduction The Internet has become the medium to get one’s message out to the world. Many companies are successful in utilizing Web sites for business. To make an attractive Web site requires coordinated efforts from the company and a skilled Web site designer, among many others. The well designed Web site can attract an abundance […]

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Selling Productivity

February 2003 Communication

In the past decade, we have continually heard selling messages focused on the provision of business value. But what is business value? How do businesses capture value and thereby improve their profitability? Business value is provided through enabling businesses to increase their productivity. Increases in productivity are derived by improving one of the three core […]

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