Archives posted in: Communication
To inspire the consumer, you must help him believe in something that he once thought was impossible. This is where innovators will thrive and institutions will die. Innovators will think in quantum leap fashion. “Institutions” will think incrementally
More Nobody saw this coming. A few hints were given that something was looming on the horizon, but not to this extent, to this fanfare. It struck suddenly and has pounded down on us with no quarter. In describing the impact of Social Media, the tsunami metaphor works—and mainstream business better be ready to accept it. Rather than being crushed under its immense force, individuals and companies must now learn how to surf—and very quickly. But what exactly triggered this tectonic shift in habit?
More Do you act authentically for your brand? Honestly…sincerely? And importantly, does what you do instill consumer confidence?
More In this winter of our discontent, where survival seems to be what everybody’s trying to do, it seems remarkable that for lack of empathy – people and companies are jeopardizing valuable relationships. One wonders if it’s simply lack of feeling, plain stupidity or incredible arrogance.
More Panasonic began its long history in 1918 as “Matsushita Electric Industrial Co., Ltd.,” and has grown to become the largest Japanese electronics…
More NOTE: How do you determine the power and value of a brand? In the following article, I and my associate, Diana Tadzijeva,…
More In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and…
More Signs are displayed on buses, taxis billboards all over the country. They are written in black-on-white graffiti and say things like: “I’m…
More While the marketing gurus will tell you about the importance of trademark and brand building for business-to-business products and services, if you…
More If e-mail has become your main marketing squeeze, there is a wonderful resource on the Internet. Her name is Pat Friesen. Visit…
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