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Communication

99 articles found in this category.

Texture of a Site – Norman Inc.

May 2002 Communication

Websites are an evolving creature. Initially, they were simple informational sites. They contained gobs of content describing the corporate venture, the principals, products, and other aspects of a business. As time has gone by, firms have moved from an information posting viewpoint to a brochureware viewpoint, and now beyond. The future of websites appears to […]

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Marketing Portfolio Management in New Ventures

April 2002 Communication

The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio management. Within this logical construct for marketing and sales, expenses are allocated within a selected portfolio of activities that are dependent upon the economics of the market being served. Under modern financial portfolio […]

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Selling Messages

March 2002 Communication

During the last month, I have attended a number of trade shows with vendors selling business software and hardware to large corporations. There is a distinct change in successful selling messages from the tech vendors. They’re focusing on ROI and money saved. In the late 90’s, it was considered acceptable to state that a piece […]

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Hanging Your Net Shingle, Part 6: Conclusion: Driving Action

March 2002 Communication

If corporate web sites are communication tools that can influence decisions and encourage positive actions, how can they drive actions? In this conclusion of the new venture web site series, we will explore the more difficult aspect of web sites RESULTS. I have spoken at length about influencers, connotations, reinforcement of marketing messages, and creating […]

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Hanging Your Net Shingle, Part 4: Partners

March 2002 Communication

Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fourth of a five part series discussing the content of new venture web sites, we will explore Novarra’s site, www.novarra.com, and some of the issues surrounding partnership management. (For a discussion of formal partnerships, visit Curt Sahakian partneringagreements.com site.) […]

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