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Communication

97 articles found in this category.

Selling Messages

March 2002 Communication

During the last month, I have attended a number of trade shows with vendors selling business software and hardware to large corporations. There is a distinct change in successful selling messages from the tech vendors. They’re focusing on ROI and money saved. In the late 90’s, it was considered acceptable to state that a piece […]

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Hanging Your Net Shingle, Part 6: Conclusion: Driving Action

March 2002 Communication

If corporate web sites are communication tools that can influence decisions and encourage positive actions, how can they drive actions? In this conclusion of the new venture web site series, we will explore the more difficult aspect of web sites RESULTS. I have spoken at length about influencers, connotations, reinforcement of marketing messages, and creating […]

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Hanging Your Net Shingle, Part 4: Partners

March 2002 Communication

Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fourth of a five part series discussing the content of new venture web sites, we will explore Novarra’s site, www.novarra.com, and some of the issues surrounding partnership management. (For a discussion of formal partnerships, visit Curt Sahakian partneringagreements.com site.) […]

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