ADVERTISEMENT

Information is a Commodity

November 2007 Communication

In the Internet age, information has become a commodity.  It’s available everywhere for no cost.  The New York Times, which was always available for FREE on-line, used to restrict some of its content, such as the Op-Ed features.  Now, that’s for free as well as long as you are willing to cut through a little advertising clutter.  You received The Wiglaf Journal for FREE and many thousands of you subscribe to the Journal and take advantage of our content on www.wiglafjournal.com

As a writer, teacher and marketing consultant, having information at my fingertips is my stock in trade.   Every day I am sent several articles on Internet marketing, e-mail, search engine optimization through the FREE clickz.com site.

Here are three more of my favorite sites:

The article for this journal citing the insights of Harvard Professor John Quelch came from the FREE Harvard Business School “Working Knowledge” site workingknowledge@hbs.edu.  This site often gives detailed summaries of longer articles from the Harvard Business Review.

Stanford Graduate School of Business offers its Stanfordknowledgebase FREE at stanfordknowledgebase@gsb.stanford.edu.

Finally, The Wharton School of the University of Pennsylvania publishes the FREE Knowledge at Wharton electronic newsletter knowledge@wharton.upenn.edu.



About the author

James T. Berger, Managing Editor of The Wiglaf Journal, through his Northbrook-based firm, James T. Berger/Market Strategies, offers a broad range of marketing communications, research and strategic planning consulting services. In addition, he provides expert services to intellectual property attorneys in the area of trademark infringement litigation. An adjunct professor of marketing at Roosevelt University, he previously has taught at Northwestern University, DePaul University, University of Illinois at Chicago and The Lake Forest Graduate School of Management. He holds degrees from the University of Michigan (BA), Northwestern University (MS) and the University of Chicago (MBA). Berger is an often-published free lance business writer who has developed more than 100 published articles in the last eight years. For more information, visit www.jamesberger.net or telephone him at (847) 328-9633.

James T. Berger
More by James T. Berger