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Communication

102 articles found in this category.

Checking Assumptions

December 2017 Communication, Pricing

Pricing is not only numbers, but strongly psychological and emotional. Certain norms emerge that dictate how products and services are sold in different industries. Customers come to expect those norms, whether or not they are necessarily the most economically efficient.

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Wiglaf Highlights
» March 2018

When Price Doesn’t Matter

» February 2018

When Shortage Is Strategic

» December 2017

Checking Assumptions