Pricing and Corporate Strategy
The Pricing Decision Framework Proven Successful by the World’s Most Profitable Companies for Getting Pricing Done Right
Pricing challenges and decisions arise early and often. List prices, discounting, new product development, account management, and international variations are just a short list of key pricing challenges facing modern corporations. How should a corporation manage the pricing function? In this workshop, Tim J. Smith, PhD, CPP, will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability.