Value-Based Pricing – the Familiar and the Revolutionary Thursday, 19 February
What is value-based pricing? What does it imply for businesses? For customers? For industries? Do prices always go up under value-based pricing approaches? How is it different from other approaches? And, why should you care?
Join Tim J. Smith, PhD as he goes to the core of value-based pricing and its implications in the Wiglaf Big Idea webinar.
For Beowulfs with ears, let them hear:
- The meaning of value-based pricing
- The impact of value-based pricing on corporate activities and excellence
- What value-based pricing means for customers, and
- The perceived threat of value-based pricing to government power and societal harmony
The 2015 season of the Wiglaf Big Idea monthly webinar begins February 19