The Pricing Decision Framework Proven Successful by the World’s Most Profitable Companies for Getting Pricing Done Right
Pricing challenges and decisions arise early and often. List prices, discounting, new product development, account management, and international variations are just a short list of key pricing challenges facing modern corporations. How should a corporation manage the pricing function?
In this workshop, Tim J. Smith, PhD, CPP, will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability.
We will examine approaches for managing prices in highly competitive business markets. This workshop applies concepts from the fields of economics, consumer behavior, business selling, product lifecycles, and competitive dynamics in order to provide executives with a well-rounded view of pricing in business markets. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.
The workshop will conclude with a framework for managing pricing in a modern corporation developed through both academic research and executive interviews and proven by some of the world’s most profitable and growth oriented firms.
Delegates will learn:
- The nature of a good price
- The impact of price concessions on profitability
- How to connect product development to pricing decisions
- How to connect customer account development to pricing decisions
- How to connect international contingencies to pricing decisions
- A proven framework for integrating pricing into strategic corporate development
- Pricing and Corporate Strategy
Speaker: Tim J. Smith, PhD is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing at DePaul University, Academic Advisor to the PPS CPP program, and the author of Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures