PPS 26th Annual Spring Pricing Workshops & Conference
Meet Tim J. Smith, PhD at PPS Dallas 2015. He will deliver the one-day workshop Pricing and Corporate Strategy: The Pricing Decision Framework Proven Successful by the World’s Most Profitable Companies for Getting Pricing Done Right.
Pricing challenges and decisions arise early and often. List prices, discounting, new product development, account management, and international variations are just a short list of key pricing challenges facing modern corporations. How should a corporation manage the pricing function?
In Pricing and Corporate Strategy, Tim Smith, PhD will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability.
In Pricing and Corporate Strategy, we will examine approaches for managing prices in highly competitive business markets. This workshop applies concepts from the fields of economics, consumer behavior, business selling, product lifecycles, and competitive dynamics in order to provide executives with a well-rounded view of pricing in business markets. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.
Pricing and Corporate Strategy concludes with a framework for managing pricing in a modern corporation developed through both academic research and executive interviews and proven by some of the world’s most profitable and growth oriented firms.
Attendees will learn
- Understand the nature of a good price
- See the impact of price concessions on profitability.
- Connect product development to pricing decisions.
- Connect customer account development to pricing decisions.
- Connect international contingencies to pricing decisions.
- Share a proven framework for integrating pricing into strategic corporate development.