PRICING STRATEGY DEFINED IN THREE QUESTIONS
There are three key questions that must be addressed for defining any pricing strategy for a company, and each must be asked from the customer’s perspective, not your own.
- What is the alternative?
- Are you better or worse?
- Why should I care?
So if you know little about pricing or need to quickly decide on a pricing strategy, just ask these three questions, and ask them from the customer’s perspective.
Is it that simple?
Come down and find out how getting your pricing right is crucial to the success of every product, and even to the very existence of your company.
Presented by Tan Boon Ann, Partner at Wiglaf Pricing Asia, and Dennis Ng, Partner at Wiglaf Pricing Asia