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Pricing Decisions and Organization Design

By: Editor
September 2013 Events

Wiglaf Pricing logo

Who should make pricing decisions?  What part of a corporate organization should be engaged in pricing?  When should they be engaged?  And how should corporate strategy, industry dynamics, and customer behavior influence the design of pricing decision authority?

In this webinar, Tim Smith, PhD will share how firms are outperforming their industry peers by carefully designing the organizational architecture for pricing authority, the organizational routines for making pricing decisions, and the organizational culture for mitigating decision making risk.



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