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Strategically Managing Pricing Decisions Throughout the Product Lifecycle

By: Editor
August 2013 Events

Wiglaf Pricing logo

Pricing challenges and decisions arise in every stage of the product lifecycle, from ideation, to go-to-market, maturity management, and de-marketing. But the tools and techniques use for early stage product management decisions are very different from those used in latter stages.

In this webinar, Tim Smith, PhD will share how leading firms are integrating different pricing and price management techniques throughout the product lifecycle to maximize the success rate of new products and maximize the profit earnings on existing products



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