Defining the Pricing Function
Pricing as a profession has repeatedly demonstrated its ability to improve profits to firms, and yet what is pricing, where is it going, and how should you lead the way?
In Defining the Pricing Function, Tim will clarify the role of pricing within the modern corporate organization and the knowledge base which pricing professionals should share. These insights will be presented from the perspective of academic research and industry best practices.
Speaker: Tim J. Smith, PhD, Managing Principal, Wiglaf Pricing