Pricing in Competitive Environments: A Game Theoretical Approach
Integrating game theoretical processes into price decision making is the primary focus of this session. Understanding the interdependence of your pricing actions among competitors is necessary in ensuring profit and market share is maintained and promoted. Case study applications on how actual firms utilized game modeling to predict competitor’s strategies and effectively respond will be provided.
Speaker: Curry W. Hilton, Sr. Pricing Analyst, Wiglaf Pricing