Posts by: James T. Berger

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Don’t Fall Into the “Commodity” Trap

By James T. Berger February 1, 2008

A few years ago one of my students asked me to help him market his company’s products. The product line was a…

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Marketing Lessons from Hollywood

By James T. Berger January 1, 2008

“American Gangster” When I went to the movies and saw “American Gangster,” I not only appreciated the film as superior motion picture…

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“Top 100 Brands!” Quiz

By James T. Berger January 1, 2008

It’s time to play The Wiglaf Journal’s annual “Top 100 Brands” quiz. All information is generated by the annual Interbrand/Business Week report…

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To brand…or NOT to brand B2B Products

By James T. Berger December 1, 2007

The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…

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Insight from a Marketing Master

By James T. Berger November 1, 2007

John Quelch was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and…

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Information is a Commodity

By James T. Berger November 1, 2007

In the Internet age, information has become a commodity.  It’s available everywhere for no cost.  The New York Times, which was always…

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Ease Up on Sales Button For New Ventures

By James T. Berger October 1, 2007

New ventures would be wise to go slowly with the initial sales effort and carefully manage the “sales learning curve (SLC),” according…

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HR Help for the Entrepreneur

By James T. Berger August 1, 2007

In addition to the financial, legal and marketing decisions that some entrepreneurs are forced to make for the first time in their…

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How to Make Your E-Mail Marketing More Effective

By James T. Berger August 1, 2007

If e-mail marketing is becoming an increasingly more important part of your promotional blend, Jeanne Jennings has produced what amounts to a…

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The Perils of Using the Internet for Surveys

By James T. Berger July 1, 2007

As one who is involved in trademark infringement litigation surveys, I have discovered the Internet as a means of probing the marketplace…

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About The Author

James T. Berger headshot
James T. Berger, Senior Marketing Writer of The Wiglaf Journal, through his Northbrook-based firm, James T. Berger/Market Strategies, offers a broad range of marketing communications, research and strategic planning consulting services. In addition, he provides expert services to intellectual property attorneys in the area of trademark infringement litigation. An adjunct professor of marketing at Roosevelt University, he previously has taught at Northwestern University, DePaul University, University of Illinois at Chicago and The Lake Forest Graduate School of Management. He holds degrees from the University of Michigan (BA), Northwestern University (MS) and the University of Chicago (MBA). Berger is an often-published free lance business writer who has developed more than 100 published articles in the last eight years. For more information, visit www.jamesberger.net or telephone him at (847) 328-9633.