Sales, Marketing, & Entrepreneurship

Celebrating 10 Years, 500 Articles, and 250,000 Readers

10 years ago, the first Wiglaf Journal published. What have we accomplished and where are we going?

Infographic: How Netflix is Destroying Blockbuster

Letter to the Editor: ‘Dancing Together: xBox, PS3, and Wii’

I wanted to comment on a couple things from, ‘Dancing Together: xBox, PS3, and Wii‘. Fist of all I’d like to respond to when you said, “In other words, Sony isn’t interested in offering multiple version of the PS3 but is willing to increase its costs by adding a larger hard drive while not increasing [...]

Internet Potpourri

Following are some Internet-oriented news items as gathered by the editors of The Wiglaf Journal… How Internet Benefits Local Businesses Even if your business is locally-oriented, search engine optimization (SEO) should be a major concern, according to Patricia Hursh, writing in the ClickZ electronic newsletter. She reports that Internet users increasingly rely on search engines [...]

The Wiglaf Brand Challenge:
How Well Do You Know Your Brands?

Here’s a little quiz for all you Wiglaf Journal readers? Each year Interbrand and Business Week calculate the top 100 brands. See how brand-smart you are by taking the Wiglaf brand challenge quiz: 1. What is the No. 1 brand in the world? a. Coca-Cola b. Microsoft c. IBM d. GE 2. Which brand had [...]

TiE Midwest – “Capital Efficiency for Growing Businesses”

Moderator, Matt McCall, Portage Venture Partners Mike Domek, CEO, TicketsNow Jason Fried, CEO, 37 Signals Lucas Roh, CEO, Hostway Hosted in Chicago by the law firm of Gardner, Carton & Douglas Matt: How did you manage to build your business without venture capital funding? Lucas: We try to keep the revenues greater than expense! (Audience [...]

Nations and Cities as “Brands”

Prof. Sid Levy of Northwestern University’s Kellogg Graduate School of Management was the first to develop the “broadening concept” of marketing. Levy saw a relationship between the marketing of commercial goods and services to the non-profit world. Heretofore marketing was considered a discipline only for companies and organizations that were trying to appeal to potential [...]

Teenage Sex and Drug Dealer Profit Margins – TiE Innovation April 2006 event

As a moderator, Mohanbir S. Sawhny certainly speaks what is on his mind. The first bursts of nervous laughter become more comfortable with time as he vividly compares innovation in a graphic manner to teenage sex. He then discusses how innovation can lead to “drug dealer” like profit margins. The conversation throughout the evening was [...]

Marketing Playbook Review

If there is one book that every marketing department should have it’s John M.. Fox’ new “MARKETING PLAYBOOKTM The Manual for Growing Organizations.” This marketing manual features “102 of the best marketing plays to get your sales team across the goal line.” The author, John Fox, is president of Venture Marketing, a marketing firm for [...]

How I Became an Entrepreneur

Entrepreneurs in some ways resemble great leaders. Some are born entrepreneurs. Some become or evolve into entrepreneurs, and some have entrepreneurship thrust upon them. My entry into entrepreneurship came about through the third scenario. I never really considered going into my own business until I was confronted with unforeseen circumstances. I was vice president and [...]