## Product

39 articles found in this category.

## The One That Got Away: Nokia and Blackberry Lose a Market

January 2014

On 1 January 2014, 12 states raised their minimum wages, making 21 states in total that have a minimum wage above the federal rate. What is the effect of this increase in minimum wage rates on pricing?

## Product/Service Rationalization in Large Enterprises

December 2013

In “Marketing Malpractice”, Clayton Christensen noted that 90% of consumer products launched annually fail. While several factors can be attributed to the failures, the fundamental reason continues to be the inability to satisfy consumers’ needs profitably. In this article, we provide a comprehensive approach that would enable organizations to sustain profitable products and retire the unprofitable ones.