Sales, Marketing, & Entrepreneurship

Corporate

110 articles found in this category.

College Scholarship Athletes – Students or Employees

April 2014 Corporate

In a rather remarkable decision, the National Labor Relations Board has ruled that football scholarship athletes at Northwestern University should be considered employees and therefore are to be given the right to unionize and bargain collectively. The implications of this ruling are enormous and far-reaching, and the ruling seems to raise more questions than it answers.

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Procter & Gamble Trumps Church & Dwight: An Example of the Customer Orientation Overtaking a Medieval Business Strategy

April 2013 Corporate

CEOs Robert McDonald of P&G and James Craigie of Church & Dwight are facing off in the laundry soap business, and one of them is slinging mud. Recent executive comments and division performance reports highlight that the battle in the soap aisle isn’t just about soap, it’s about the fundamental purpose of businesses in competitive markets.

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