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Corporate

139 articles found in this category.

You Get What You Pay For

September 2016 Corporate, Product

One of the strongest arguments against advertising as the primary method of monetization is that you pay with your time and attention, which is a resource both finite and irreplaceable. Services like Spotify aggregate hundreds of labels on one easily accessible interface and payment system.

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Immigrants Fueling American Entrepreneurial Successes

September 2016 Communication, Corporate

In “Immigration and Entrepreneurship” in the New York Times (July 1, 2013), author Catherine Rampell writes: “One of the key economic arguments underpinning the immigration overhaul is that immigrants create jobs — not only because they spend money, but because they tend to be unusually entrepreneurial and innovative and so create job opportunities for the people around them.”

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B2B and B2C Ecommerce Trends Witnessed at Internet Retailer 2016

August 2016 Corporate, Product

Adrienne Hartman, Director of Ecommerce & Customer Insights at J.J. Keller & Associates talked about how B2B Ecommerce cannot be solved only by software alone. (I agree with her) She also talked about using Google Manufacturing Center. She encourages you to ask, "How well can buyers use your site?" It is clear that her words come from an employee of an organization with a strong culture.

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How to Stop Discounting Practices of Salespeople from Destroying Your Profits

July 2016 Communication, Corporate

Neither revealing the company’s cost structure to front line salespeople, nor managing sales performance metrics and salespeople’s compensation with constantly varying variable costs isn’t strategically beneficial or managerially realistic. Alternatively, profit sharing plans have been used, but they don’t reward individual performance, just team performance.

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Profit-Based Incentives: Doable and Valuable through Alignment of Goals

June 2016 Corporate, Selling

While deal points are a powerful tool, implementing them requires careful thought. List prices, sales kickers, commission rates, and various approximations through product groupings have to be determined to create a workable plan. And, once a workable plan is defined, sales managers may determine that sales territory realignment is furthermore in order.

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Are Drug Companies Ripping Us Off?

March 2016 Corporate, Pricing 2 Comments

Pharmaceutical formularies, like other medical solutions, are best priced according to the value they deliver relative to the alternative treatment for the target disease. If the new solution provides more value, it should have a proportionately higher price. If it provides less value, it should have a proportionately lower price. This is the concept behind value-based price: price to reflect the prices of alternatives adjusted for their differential value for the target customer.

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