Sales, Marketing, & Entrepreneurship

Product and Service Strategy

Professorial Musings form the World of Marketing
James T. Berger, Managing Editor, March 2010
IPad Has All the Ingredients for a Classic Marketing Blunder
James T. Berger, Managing Editor, February 2010
Trying to Put the Toothpaste Back Into the Tube
James T. Berger, Managing Editor, August 2009
Profiting with the Post Recession Customer
Tim Smith, PhD, Chief Editor, August 2009
Product Variety Management and Sales Volume
Tim Smith, PhD, Chief Editor, July 2009
Executive Conversations: Symantec’s Brian Foster
Tim Smith, PhD, Chief Editor, July 2007
Turn Data into Actionable Information – Business Objects
Quick Take on What Drives Success, August 2004
Deep Innovation: The Well-Oiled and the Cantankerous
Tim Smith, PhD, Chief Editor, August 2004
Leverage Analysts – Inovis
Quick Take on What Drives Success, August 2004
Listen to Customers – Descartes Systems Group
Quick Take on What Drives Success, June 2004
Fulfill an Unmet Need – QAS
Quick Take on What Drives Success, May 2004
CSA Explains… Quality Software Programming – Presentation Synopsis
Tim Smith, PhD, Chief Editor, March 2003
Best Practices: Customer Driven Product Strategy (Part 2 of 2)
Tim Smith, PhD, Chief Editor, December 2002
Best Practices: Insightful Evolves with Market Frontier (Part 1 of 2)
Tim Smith, PhD, Chief Editor, December 2002
Marketing as Full Cycle: Jennifer Sherwood of Systems & Software
Tim Smith, PhD, Chief Editor, April 2002
Listening to Markets: Michael Alter of SurePayroll
Tim Smith, PhD, Chief Editor, April 2002
The Nitty-Gritty of Product Management
Tim Smith, PhD, Chief Editor, February 2002
Product Plans Gone Awry
Tim Smith, PhD, Chief Editor, February 2002