Sales, Marketing, & Entrepreneurship

Pricing Strategy

P&G Shifts Pricing Strategy to Meet Post-Recession Market
Tim Smith, PhD, Chief Editor, September 2010
Price Change from $45 to $200,000,000: The Value of a Brand Part 1.
Tim Smith, PhD, Chief Editor, August 2010
Price Change from $3.49 to $2.99: The Value of a Brand Part 2.
Tim Smith, PhD, Chief Editor, August 2010
Prices and Product Lifecycle – Must All Prices Fall?
An examination of Amazon Kindle, Sony Reader, Barnes & Noble Nook, and Apple iPad
Tim Smith, PhD, Chief Editor, July 2010
Nordstrom: Price Menu Management Delivers Results
Tim Smith, PhD, Chief Editor, June 2010
Business Markets Game Changers
Reenergized Emerging Markets and Renewed Pricing Power
Tim Smith, PhD, Chief Editor, May 2010
Sony Initiates Standards War in e-Readers
Tim Smith, PhD, Chief Editor, April 2010
Getting Pricing Right – Nordstrom vs. Abercrombie & Fitch
Tim Smith, PhD, Chief Editor, March 2010
Dog Groomer Finds PWYW Promotion a Win-Win
Tim Smith, PhD, Chief Editor, February 2010
It’s Time for a New Booking Class in Airline Pricing: Coach Plus
Tim Smith, PhD, Chief Editor, January 2010
When Will Demand Return?
Strategic Preparation for 2010
Tim Smith, PhD, Chief Editor, December 2009
Price War Breaks Out in Online Books: How to End It
Tim Smith, PhD, Chief Editor, November 2009
Hip, Hip, Hooray, the Recession Is Over … Long Live the (Weak) Recovery
Tim Smith, PhD, Chief Editor, October 2009
Starbucks Price Action: Bloggers Respond Negatively, Will Customers Also?
Tim Smith, PhD, Chief Editor, September 2009
Epilogue: New Chapter on Pilgrim’s Pride?
Tim Smith, PhD, Chief Editor, September 2009
Trying to Put the Toothpaste Back Into the Tube
James T. Berger, Managing Editor, August 2009
Profiting with the Post Recession Customer
Tim Smith, PhD, Chief Editor, August 2009
Product Variety Management and Sales Volume
Tim Smith, PhD, Chief Editor, July 2009
If a Business Lets You “Pay What You Want,” Could It Survive?
Tim Smith, PhD, Chief Editor, June 2009
Winning in Russian Roulette Type Negotiations
Managing Pricing Opacity in Business Markets
Tim Smith, PhD, Chief Editor, March 2009
Pilgrim’s Pride: Failure to Communicate
Tim Smith, PhD, Chief Editor, February 2009
Six Months Later Pilgrim’s Pride Still Has Pricing Problems – What Went Wrong?
Tim Smith, PhD, Chief Editor, January 2009
From Homes to Appliances and Autos: Hovnanian, Corning, GM, Ford, and Chrysler Each Must Manage Lower Demand
Tim Smith, PhD, Chief Editor, December 2008
Chicken Feed, Nothing To Laugh At: Manage the Customer Value Proposition to Stave Off Hemorrhaging
Tim Smith, PhD, Chief Editor, November 2008
Grey Markets Get a Shot of Clean Air
Tim Smith, PhD, Chief Editor, October 2008
The Role of the Customer in Turnarounds: 3 Paths Out of Distress
Marketing Valuation Partners LLC, September 2008
Prices in Flux
Tim Smith, PhD, Chief Editor, September 2008
Making a Price Increase Stick
Tim Smith, PhD, Chief Editor, June 2008
Sales Versus Marketing: Vive la difference
Tim Smith, PhD, Chief Editor, April 2008
Sony’s Blu-ray Triumphs over Toshiba’s HD-DVD
Tim Smith, PhD, Chief Editor, March 2008
Price Discrimination by the FAA
Tim Smith, PhD, Chief Editor, February 2008
Price Bundling to Profit
Tim Smith, PhD, Chief Editor, January 2008
Add-ons or Version
Tim Smith, PhD, Chief Editor, November 2007
Extending the Power of the Price Waterfall to Customer Value
Special Guest Author Reuben Swartz of Mimiran, October 2007
Fire Sale or Hold Inventory? Hovnanian Enterprises, Lennar, KB Homes
Tim Smith, PhD, Chief Editor, October 2007
Is GM Being Vigilant in Transaction Price Management?
Tim Smith, PhD, Chief Editor, September 2007
Dancing Together: xBox, PS3, and Wii
Tim Smith, PhD, Chief Editor, September 2007
Strategic Implications of Leegin Price Floor Ruling
Tim Smith, PhD, Chief Editor, August 2007
Price Discipline in Declining Markets: Coffee Roasters
Tim Smith, PhD, Chief Editor, August 2007
Price Adjustments to New Information: Sony PS3
Tim Smith, PhD, Chief Editor, August 2007
Symantec’s Non-Price Response
Tim Smith, PhD, Chief Editor, July 2007
How Price-Per-Application Can Lead to Mutual Self Destruction
Tim Smith, PhD, Chief Editor, June 2007
Is GM Really Focused on Value or Low Prices?
A discussion with John M. McDonald of GM over their Pricing Strategy
Tim Smith, PhD, Chief Editor, April 2007
Pricing for Volume Is Just Hard to Justify
Tim Smith, PhD, Chief Editor, April 2007
Bad Prices Kill, Good Prices Sustain. Learn it or Bleed.
Tim Smith, PhD, Chief Editor, February 2007
2006: The Pricing Year in Review
Jon Manning of Sans Prix Pty Ltd, January 2007
Can You Have the Highest Price and the Largest Market Share?
Tim Smith, PhD, Chief Editor, January 2007
GM May Be Learning Price Discipline
Growing Margins While Lowering Prices by Tilting the Price Waterfall Vector
Tim Smith, PhD, Chief Editor, December 2006
iPod v. Walkman
Winning Price to Quality Competition Using Customer Perceptions and Market Segmentation
Tim Smith, PhD, Chief Editor, November 2006
Value-Added Pricing A Strategic Weapon Against the Low-Priced Competitor
James T. Berger, Managing Editor, July 2006
Price Leadership Denied in LCD Panel Industry
Tim Smith, PhD, Chief Editor, July 2006
Fractional Ownership: The Renaissance of TimeShare
Jon Manning, July 2006
2005: The Pricing Year in Review
Jon Manning, December 2005
Profiting with Yield Pricing
James T. Berger, Managing Editor, December 2005
Differential Pricing Needs More Than Differentiated Functionality
Tim Smith, PhD, Chief Editor, December 2005
The Peril of Price Cuts
James T. Berger, Managing Editor, December 2005
Pricing Opacity
Tim Smith, PhD, Chief Editor, September 2004
Framing the Price: Practice
Tim Smith, PhD, Chief Editor, July 2004
4+1 Pricing Mechanism
Tim Smith, PhD, Chief Editor, June 2004
Legality of Price Discrimination
Tim Smith, PhD, Chief Editor, June 2004
Pricing Electricity: More Questions than Answers
Tim Smith, PhD, Chief Editor, May 2004
Are “Best Practices” Yielding “Worst Results” in Pricing?
Tim Smith, PhD, Chief Editor, April 2004
The Case for Price Discrimination
Tim Smith, PhD, Chief Editor, March 2004
Price Boundaries
Balancing Profits and Customer Acquisition
Tim Smith, PhD, Chief Editor, February 2004
Value Base Pricing
Pricing Above the Competition and Still Winning the Market
Tim Smith, PhD, Chief Editor, January 2004
Setting Prices
Tim Smith, PhD, Chief Editor, April 2003
EMNS Pricing Strategy
Tim Smith, PhD, Chief Editor, April 2003
Value and ROI
Tim Smith, PhD, Chief Editor, January 2003
Bundled Products, Pricing, and Revenue
Tim Smith, PhD, Chief Editor, November 2002
Improved Pricing Practices
Tim Smith, PhD, Chief Editor, October 2002