Smith to Present at the Professional Pricing Society Spring Conference

[Chicago, 7 April 2004]

The Pricing Society invites you to hear Tim Smith, PhD, Editor of the Wiglaf Journal, speak at the Professional Pricing Society Spring Conference, April 21 - 23 at the Caesars Palace in Las Vegas. Tim is a standout among many other informative presenters.

The PPS Spring Conference is the largest pricing conference event of the year. PPS has a sterling reputation for providing the latest information and resources to pricing professionals. Our spring conference is just one example. Pricing is certainly on a Roll—and has been now for the past few years! We have never seen the attention level so elevated as we have experienced in the past 2 years. All in all, this Spring Pricing conference is the one place where you can also win big as “Pricing Continues On Its Roll”.

How to Capture Higher Profits From Customers Who Value Your Offer The Most

Speaker: Tim Smith, PhD, Editor of the Wiglaf Journal

Smart businesses use price differences to capture higher profits from customers who value the offer the most. These price differences are determined through strategic pricing mechanisms, and tactical price adjustments. Using real examples from B2B markets of differential pricing mechanisms, Tim will discuss peer company best practices.
He will show you how strategic deployment of price differentials helps:

• Determine better pricing approaches to capture value
• Adjust specific prices based upon the business value gained by specific customers
• Create sales incentives which reinforce positive tactical pricing

Tim Smith, PhD is the editor of the Wiglaf Journal and Adjunct Professor at DePaul’s Kellstadt Graduate School of Business. His past roles include Chief Marketing Officer of ISB Development, a software subsidiary of Nonolet in Novosibirsk, Russia, and Business Development Manager of SPL WorldGroup, a software product and consulting firm. . His change of focus from science to business sales and marketing was driven by an interest to close the gap between the creation of technological advances and their implementation.

About The Professional Pricing Society
The Professional Pricing Society is The Resource Center dedicated to pricing professionals and those who set and manage prices for their firms. Since 1984, we have been helping members and guests learn how to price smarter and make money for their companies.

About Wiglaf, LLC
The Wiglaf Journal discusses sales, marketing, entrepreneurship, business strategy and industry development of business markets from research case studies and editorials of industry best practices. Over 1000 executives read The Wiglaf Journal for relevant and thought-provoking insights into cutting-edge business practices.