[Chicago, 19 February 2004]

"Excellent Presentation"

On February 17, Tim Smith, PhD of Wiglaf LLC and Maria Burud of Zanon Group LLC shared in-depth insights with their presentation entitles “Pricing Considerations, Creating a Competitive Advantage” at the Chicago Software Associations CFO Roundtable.

Smith began the workshop with an examination of Value Based Pricing in business-to-business markets, looking at strategic and tactical pricing, the pricing playing field, value capture mechanism, and the requirement to know customer demands. Burud continued the exploration with specific case studies from software companies.

Finance officers remarked on the presentation with high superlatives. Phrases of “Excellent Presentation” and “You guys were great” were bantered around. Steve Brown, CFO Roundtable Chair added "Tim and Maria delivered a dynamic presentation, combining theory and tactics. They engaged the Roundtable participants, the dialogue was lively, and there were quite a few ‘Aha!’ moments."

We appreciate the support of the Chicago Software Association and Alterian for hosting this event.

About The Chicago Software Association
The CSA was founded in 1993 and has grown to be the Midwest’s largest industry trade organization dedicated to growing the number of successful software companies headquartered in Chicagoland. The organization benefits its members by providing access to knowledge, capital and opportunities to improve business. CSA’s over 300 member companies such as IBM, Microsoft, Motorola and SPSS, include any company primarily engaged in the design, development and delivery of software, interactive media products or software services from the local community. Additional information about the CSA can be found at www.csa.org.

About Wiglaf, LLC
The Wiglaf Journal discusses sales, marketing, entrepreneurship, business strategy and industry development of business markets from research case studies and editorials of industry best practices. Over 1000 executives read The Wiglaf Journal for relevant and thought-provoking insights into cutting-edge business practices.