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What is the Wiglaf Journal?
The Wiglaf Journal discusses sales, marketing, &
entrepreneurship in business markets.
- Hundreds of thousands of senior executives have turned to The Wiglaf Journal for insights into managing their business, including businesses in consumer and business markets, tangible and intangible markets, and durable and consumable markets.
- Executives find relevant and thought-provoking insights into cutting-edge business practices as their reason to turn to The Wiglaf Journal.
- Executives trust The Wiglaf Journal for our unbiased directives, opinions, and insights because it is written from business proven and academically researched practices.
Get the Wiglaf Journal delivered right to
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Who is Wiglaf?
Wiglaf
signifies Battle Survivor in Anglo Saxon Literature. In
the 7th century epic poem Beowulf, Wiglaf comes to Beowulf’s
aid as he slays his dragon, while all others flee in fear. In the
21st century, Wiglaf comes to the aid of today’s executives
in vanquishing their challenges.
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Contacts
Chief Editor
Tim Smith, PhD
773 395 2983
Managing Editor
Jim Berger
847 328-9633
New Media Editor
David Dalka
773 871-8188
Web Publisher
Michal Hroch
Sales
773 395 2983
Subscriptions
Subscribe Page |
| About
Article Submissions
The Wiglaf Journal welcomes
article submissions by professionals. Articles should be 800
words, address business issues, and edited. Contact the editor for
submissions or further guidelines. Not all articles submitted will
be published. |
About the
Editors
Tim Smith, PhD, Chief Editor
Dr. Smith is the founder and Managing Principal of Wiglaf Pricing and an Adjunct Professor of marketing and economics at DePaul University.
At Wiglaf Pricing, Smith provides strategic pricing support for entrepreneurial and globally established firms in business and consumer markets. At DePaul University, Smith teaches undergraduate and graduate courses in marketing as well as undergraduate economics.
Well-known in the industry as a thought leader in pricing, Smith has presented seminars on pricing to professional audiences throughout the globe. With hard-hitting, focused messages for executives, Smith encourages actions that lead to dynamic results.
Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of math and his orientation to capturing profitable customers.
Smith is a member of the American Marketing Association and the American Physical Society. He has a bachelor’s degree in physics and chemistry from Southern Methodist University, a bachelor’s degree in mathematics from Southern Methodist University, a doctorate in physical chemistry from the University of Chicago, and a masters degree in business with high honors in strategy and marketing from the University of Chicago GSB.
By Smith
- Smith, Hawks, Seagulls, and Mice: Paradigms for Systematically Growing Revenue in Business Markets, (2006, iUniverse).
- Smith and Hillman, Workbook of Quantitative Tools and Techniques in Marketing, (2010, Wiglaf LLC)
- Smith, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures to Win the Market, (2011, South-Western Cengage Learning).
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| James
T. (Jim) Berger, is the Managing Editor of The Wiglaf Journal
He has held various positions for corporations as
well as public relations and advertising agencies. For the last
22 years has headed Market Strategies, an Evanston (IL)-based marketing
communications consulting firm. In addition, Berger heads Power
Sales Management, Inc., an Evanston-based sales consulting firm.
He is a faculty member at Northwestern University’s
School of Continuing Studies where he teaches a variety of courses
in marketing and public relations. He also teaches extensively on
the graduate and undergraduate levels at the Walter E. Heller College
of Business Administration at Roosevelt University. He has also
taught extensively in the area of strategic marketing and marketing
communications at DePaul University, University of Illinois at Chicago
and The Lake Forest Graduate School of Management.
Berger also does extensive consulting and survey work
for law firms across the nation involved in intellectual property
litigation dealing with brand and trademark issues.
Berger is a graduate of the University of Michigan
with a major in journalism, received a Master of Science Degree
from the Medill School of Journalism at Northwestern University
and an M.B.A. Degree with concentrations in marketing and finance
from the University of Chicago Graduate School of Business.
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| David Dalka, New Media Editor
David is a passionate voice for fully considering pricing, Internet / search engine marketing, marketing budget optimization, social media, recruiting and organizational redesign strategy at the c-level executive and board of directors level and integrating the activities into corporate culture. His interests are in seeing organizations outperform by acting nimbly, with a bias for action and utilizing current marketing technology to create customer focused experiences that drive revenue growth. You may ask David to design training or an executive retreat, be a keynote Internet marketing speaker at your conference or seek his executive search engine marketing and web analytics consulting services, visit his Online Marketing Management Strategy blog or follow him on Twitter.
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Press Releases
Full Listing of Press Releases |
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