What is the Wiglaf Journal?

The Wiglaf Journal discusses sales, marketing, & entrepreneurship in business markets.

• Hundreds of thousands of senior executives have turned to The Wiglaf Journal for insights into managing their business, including businesses in consumer and business markets, tangible and intangible markets, and durable and consumable markets.
• Executives find relevant and thought-provoking insights into cutting-edge business practices as their reason to turn to The Wiglaf Journal.
• Executives trust The Wiglaf Journal for our unbiased directives, opinions, and insights because it is written from business proven and academically researched practices.

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Who is Wiglaf?

Wiglaf signifies Battle Survivor in Anglo Saxon Literature. In the 7th century epic poem Beowulf, Wiglaf comes to Beowulf’s aid as he slays his dragon, while all others flee in fear. In the 21st century, Wiglaf comes to the aid of today’s executives in vanquishing their challenges.

Contacts

Chief Editor
Tim Smith, PhD

773 395 2983

Managing Editor
Jim Berger

847 328-9633

New Media Editor
David Dalka

773 871-8188

Web Publisher
Michal Hroch

Sales
773 395 2983

Subscriptions
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About Article Submissions

The Wiglaf Journal welcomes article submissions by professionals. Articles should be 800 words, address business issues, and edited. Contact the editor for submissions or further guidelines. Not all articles submitted will be published.

About the Editors

Tim Smith, PhD, Chief Editor

Dr. Smith is the founder and Managing Principal of Wiglaf Pricing and an Adjunct Professor of marketing and economics at DePaul University.

At Wiglaf Pricing, Smith provides strategic pricing support for entrepreneurial and globally established firms in business and consumer markets.  At DePaul University, Smith teaches undergraduate and graduate courses in marketing as well as undergraduate economics.

Well-known in the industry as a thought leader in pricing, Smith has presented seminars on pricing to professional audiences throughout the globe. With hard-hitting, focused messages for executives, Smith encourages actions that lead to dynamic results.

Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy.  His focus on pricing is a natural culmination of his deep love of math and his orientation to capturing profitable customers.

Smith is a member of the American Marketing Association and the American Physical Society.  He has a bachelor’s degree in physics and chemistry from Southern Methodist University, a bachelor’s degree in mathematics from Southern Methodist University, a doctorate in physical chemistry from the University of Chicago, and a masters degree in business with high honors in strategy and marketing from the University of Chicago GSB.

By Smith

• Smith, Hawks, Seagulls, and Mice: Paradigms for Systematically Growing Revenue in Business Markets, (2006, iUniverse).
• Smith and Hillman, Workbook of Quantitative Tools and Techniques in Marketing, (2010, Wiglaf LLC)
• Smith, Pricing Strategy:  Setting Price Levels, Managing Price Discounts, & Establishing Price Structures to Win the Market, (2011, South-Western Cengage Learning).

He has held various positions for corporations as well as public relations and advertising agencies. For the last 22 years has headed Market Strategies, an Evanston (IL)-based marketing communications consulting firm. In addition, Berger heads Power Sales Management, Inc., an Evanston-based sales consulting firm.

He is a faculty member at Northwestern University’s School of Continuing Studies where he teaches a variety of courses in marketing and public relations. He also teaches extensively on the graduate and undergraduate levels at the Walter E. Heller College of Business Administration at Roosevelt University. He has also taught extensively in the area of strategic marketing and marketing communications at DePaul University, University of Illinois at Chicago and The Lake Forest Graduate School of Management.

Berger also does extensive consulting and survey work for law firms across the nation involved in intellectual property litigation dealing with brand and trademark issues.

Berger is a graduate of the University of Michigan with a major in journalism, received a Master of Science Degree from the Medill School of Journalism at Northwestern University and an M.B.A. Degree with concentrations in marketing and finance from the University of Chicago Graduate School of Business.

David is a passionate voice for fully considering pricing, Internet / search engine marketing, marketing budget optimization, social media, recruiting and organizational redesign strategy at the c-level executive and board of directors level and integrating the activities into corporate culture. His interests are in seeing organizations outperform by acting nimbly, with a bias for action and utilizing current marketing technology to create customer focused experiences that drive revenue growth. You may ask David to design training or an executive retreat, be a keynote Internet marketing speaker at your conference or seek his executive search engine marketing and web analytics consulting services, visit his Online Marketing Management Strategy blog or follow him on Twitter.

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