Pricing Strategy at DePaul University College of Commerce
Fall 2008 Graduate Level Course in Pricing

Perhaps no other aspect of business is as influential and challenging as pricing.  Pricing strategy lies at the intersection of marketing, sales, finance, and production.  Managing pricing effectively affects a company’s growth and profitability more directly and quickly than any other strategic decision.  In this course, we will explore methods of analyzing pricing decisions, influencing customers’ price perceptions, managing sales promotions and negotiations, and forecasting industry price trends.  Pricing Strategy will explore pricing decisions for new product introductions and mature product profit management.  Students will discover best practices in pricing decision making at the industry, market, and transactional level.  Organizational structure, routines, and instrumentation will also be discussed with respect to price decision making.  The goal of this course is to equip managers to approach pricing decisions with an informed and structured approach to improve profitability and sell through.

Pricing Strategy will be taught by Tim Smith, PhD, an adjunct professor, researcher and practitioner in pricing strategy at DePaul’s Kellstadt Graduate School of Business, and the Chief Editor of the Wiglaf Journal.

Kellstadt’s part-time MBA program has been ranked among the top 10 nationally for more than a decade by U.S. News & World Report. 

To enroll as a student at large, contact Kellstadt Graduate School of Business at 312 362 8810 or at kgsb@depaul.edu.  To apply online, visit http://kellstadt.depaul.edu/prospective_student/html/apply/apply_online.shtml

Pricing in Miami
Professional Pricing Society 19th Annual Fall Pricing Conference -- Miami, FL, October 28-30, 2008

The Fall Pricing Conference will open doors for you! When you’re not in sessions learning the latest best practices, you’ll be networking with industry leaders who can help you achieve your career goals. Don’t miss this opportunity to learn and network with the experts who are driving the practice of pricing.

The Professional Pricing Society is the only member organization dedicated to the advancement of pricing and pricing professionals. We’re here to help you develop your pricing knowledge and make professional connections with the leaders in the pricing community.
Visit http://www.pricingsociety.com/ to register

David Dalka
www.daviddalka.com/createvalue/
Primary: (773) 871-8188
Skype: D7738718188

Wiglaf Journal's own David Dalka was interviewed on Webmaster Radio's SEO 101 program recently. David talked about search marketing and interaction with upper management and how there is large amount of organizational redesign that needs to take place to bring search into the start of processes to the top of mind of c-level executives and board of directors. The segment starts at the 15:30 mark of the podcast.
http://podcast.neo1seo.com/2008/04/03/search-and-management-interaction/