2007 Articles by Date

To brand…or NOT to brand B2B Products
By James T. Berger, Managing Editor, December 2007

The Container Function of Sales
By Tim Smith, PhD, Chief Editor, December 2007

Telecomeuppance: Telecoms Impending Brand Turmoil
By Special Guest Author Michael Migalli, Group 1066, November 2007

Insight from a Marketing Master
James T. Berger, Managing Editor, November 2007

Add-ons or Version
Tim Smith, PhD, Chief Editor, November 2007

Information is a Commodity
James T. Berger, Managing Editor, November 2007

Extending the Power of the Price Waterfall to Customer Value
By Special Guest Author Reuben Swartz of Mimiran, October 2007

Ease Up on Sales Button For New Ventures
James T. Berger, Managing Editor, October 2007

Fire Sale or Hold Inventory? Hovnanian Enterprises, Lennar, KB Homes
Tim Smith, PhD, Chief Editor, October 2007

Letter to the Editor: 'Dancing Together: xBox, PS3, and Wii'
Christopher Lafferty

Is GM Being Vigilant in Transaction Price Management?
Tim Smith, PhD, Chief Editor, September 2007

Will Emerging Mobile Marketing Evolve to Measure ROI, Deliver Passionate, Relevant Users and Reporting?
David Dalka, Emerging Technology Editor, September 2007

Dancing Together: xBox, PS3, and Wii
Tim Smith, PhD, Chief Editor, September 2007

HR Help for the Entrepreneur
James T. Berger, Managing Editor , September 2007

The Case for Strategic Product Marketing
By Special Guest Author Dave Morse, August 2007

Strategic Implications of Leegin Price Floor Ruling
Tim Smith, PhD, Chief Editor, August 2007

How to Make Your E-Mail Marketing More Effective
James T. Berger, Managing Editor, August 2007

Price Discipline in Declining Markets: Coffee Roasters
Tim Smith, PhD, Chief Editor, August 2007

Price Adjustments to New Information: Sony PS3
Tim Smith, PhD, Chief Editor, August 2007

Executive Conversations: Symantec's Brian Foster
Tim Smith, PhD, Chief Editor, July 2007

Symantec's Non-Price Response
Tim Smith, PhD, Chief Editor, July 2007

The Perils of Using the Internet for Surveys
James T. Berger, Managing Editor, July 2007

The Difficulty of Developing Profitable and Unique Sales Promotions
James T. Berger, Managing Editor, June 2007

Sadder But Wiser
Ford Harding, June 2007

How Price-Per-Application Can Lead to Mutual Self Destruction
Tim Smith, PhD, Chief Editor, June 2007

O’Coineen: A Case Study in Entrepreneurship
Tim Smith, PhD, Chief Editor, May 2007

Entrepreneurial Insights
James T. Berger, Managing Editor, May 2007

A New Way to Segment B-T-B Markets — Put Your Product to Work
James T. Berger, Managing Editor, May 2007

The Sales, Marketing, and Entrepreneurship Imperative
Tim Smith, PhD, Chief Editor, May 2007

Intellectual Property: Overlapping Types
Special Guest Author: Tamsen Valoi, PhD., April 2007

Is GM Really Focused on Value or Low Prices?
A discussion with John M. McDonald of GM over their Pricing Strategy
Tim Smith, PhD, Chief Editor, April 2007, April 2007

The Perils of Hiring Bad Salespeople
James T. Berger, Managing Editor,April 2007

Pricing for Volume Is Just Hard to Justify
Tim Smith, PhD, Chief Editor, April 2007

The Power of Engagement: Making a Case for Business Blogging
Special Guest Author: Heidi Miller of DSSP, March 2007

What Does A Marketing Department Do
Special Guest Author: Rob Engelman, March 2007

Don’t Segment Markets — “Hire” the Product
James T. Berger, Managing Editor, March 2007

Review of Don Tapscott's and Anthony Williams' Wikinomics
David Dalka, Contributing Writer, March 2007

The “iPhone” Brouhaha, James T. Berger, Managing Editor, February 2007

Bad Prices Kill, Good Prices Sustain. Learn it or Bleed.
Tim Smith, PhD, Chief Editor, February 2007

Multifamily Realtors See Benefits of Branding in Driving Internet Sales 
James T. Berger, Managing Editor, February 2007

2006: The Pricing Year in Review
Jon Manning of Sans Prix Pty Ltd, January 2007

Stalking Mr. Schmooze
James T. Berger, Managing Editor, January 2007

Can You Have the Highest Price and the Largest Market Share?
Tim Smith, PhD, Chief Editor, January 2007

Internet Potpourri, January 2007

2006 and Prior Articles