| Dr. Wiglaf’s
Top 6 List
A lighter look at the best ideas.... for 2009
April Showers Rain … Rein … Reign …
Recovery Expectations Rain … Rein … Reign …
April 2009
- Brand value and stock value are correlated.
- Entrepreneurs that refuse to wring their hands and moan over the depressing state of business invest in marketing and create opportunities today.
- Insanity lies at the point of trying to do the impossible and knowing it is impossible.
- The existential purpose of your company drives the right decisions which create value.
- Chasing every opportunity can leave you penniless. Understanding why customers value you, and investing in doing that differential quality better, leaves you rich.
- Not all price cuts are bad, nor are they good. They have a purpose. Rather than flailing at the wind, take strategic actions.
The Leprechauns are Coming … Spring FORWARD.
March 2009
- “Short term gains can destroy long-term goals. Evaluate the risks of price manipulation prior to execution.
- All is not gold at the end of the rainbow. Watch out for more rain.
- Salespeople must thrust forward into undefined territory, but make sure you have your boss’s support to see you through the uncertain terrain.
- The foolhardy rush in without concern for risk. The worrywart stays home to avoid risk. The successful entrepreneur measures twice and cuts once.
- Knowledge of customer need is your trump card in price negotiations.
- Know the risks to starting a business. Understand your limits and goals.
Ah February, Augustus and Julius liked it so much they took some for themselves. Možná ne.
February 2009
- “Wisdom is knowing which action to take and when to take that action.” The Teacher, 3rd Century BC
- “One of the most important times to communicate intentions is when planning a price increase.” Nagle and Holden, Pricing Strategy
- “I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me.” Frank Herbert, Dune
- The point of war is not the total destruction of an enemy but to establish a future state of peace in which one can prosper.
- "To be trusted is a greater compliment than to be loved." George MacDonald, The Marquis of Lossie
- “Better to be a live dog than a dead lion” The Teacher, 3rd Century BC
A Black Eyed Pea for Each Day of the Year ...
January 2009
6. Trickle down economics may be doubtful, but trickle down empathy isn’t. Good karmic boomerangs increase good karma. Enjoy the profits of good karma.
5. Back up statements with action. The inability to do so makes one look like a fool.
4. Avoid catastrophic pricing failures with the right team, empowered to deliver the right information, and with the expectation that their voice will be acted on.
3. Economics is a fact that we can’t avoid. Rather than putting your head in the sand like an ostrich, cross the road like the chicken and deploy economic predictions for success.
2. Category level cross elasticity of demand is a fact you can bank on. Food and household consumables producers: Opportunity NOW.
1. Make yours a happy new year. Do smart marketing.
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