Industry Tidbits

December 2005

Creative Services Firm Challenges Tenets of Communication Strategies by Bringing Science and Sustainability to the Creative Playing Field
NEW YORK, Dec. 6 /PRNewswire/ -- Taking a quantum leap from traditional marketing thinking, Heller Communication Design (HCD), a leading strategic design, advertising, and branding consultancy headquartered in New York City, today unveiled the agency's unique new approach to developing successful marketing campaigns for its clients. By adapting the scientific principles of systems thinking to marketing communications, HCD now has the capability to design what will be the most appropriate, success-generating steps for a client's overall communications program going forward. (www.hellercd.com)

TextLinkBrokers Launches Professional Article Writing and Submission Service
PHOENIX, Dec. 6 /PRNewswire/ -- TextLinkBrokers, a leading search engine marketing firm, today announced the launch of its new article writing and submission service. Companies across all industries now have access to professional, well researched, custom-written articles, helping clients gain improved publishing interest, strengthened credibility, improved website traffic and search engine rankings. (www.TextLinkBrokers.com)

inQ's Live Chat Transforms Online Visitors Into Qualified Leads
LOS ANGELES, Calif., Nov. 30 /PRNewswire/ -- inQ, a leading online marketing company utilizing live chat to put salespeople on the Web, today announced the addition of leadQ to their live chat marketing solutions for businesses. leadQ is a lead generation solution that can be used to qualify site visitors and capture personal information for immediate or future contact. leadQ is typically deployed on B2B or high ticket consumer product websites (such as automotive, financial services, real estate) in verticals where products are primarily sold by phone, or face to face by a broker or sales representative. The leadQ Live Agent engages online visitors in a live chat dialogue, qualifies their purchase intent and the revenue potential they represent, and arranges a phone appointment with a sales representative. (www.inq.com)

CIBER Delivers R.L. Polk's Next-Generation Parts and Service Marketing Technology for the Auto Industry
DETROIT, Nov. 16 /PRNewswire-FirstCall/ -- CIBER, Inc. (NYSE:CBR) today announced the successful delivery of next-generation parts and service marketing technology for R. L. Polk & Co. (Polk), a leader in information and solutions for the automotive industry. The CIBER-developed technology optimizes dealer-to-client marketing campaigns to dramatically improve customer reach and customer satisfaction in the dealer service department. This technology is currently being leveraged by Polk to help drive successful customer brand loyalty programs for original equipment manufacturers' (OEM) parts and service centers. (www.ciber.com)

Sector Research Reinvents Online Marketing Research
OVERLAND PARK, Kan., Nov. 15 /PRNewswire/ -- Sector Research announced today the domestic availability of the first truly turnkey online customer satisfaction research solution in its Sector NOW suite of services. Longtime the domain of large corporations and high-priced consultants, Sector Research will uniquely close the accessibility gap for marketing research solutions. (www.sectorresearch.com)

November 2005

Slack Barshinger, a leading U.S. business-to-business communications agency, today announced a significant addition to its management team with the appointment of Carol Jouzaitis as Senior Vice President, Director of Public Relations.
http://www.slackbarshinger.com/

BIGfrontier Communications Group, a producer of grassroots business and technology events, was just cited as one of several organizations for conducting best of breed practices in an exhaustive international study released by the Winston Churchill Memorial Trust of Australia.
www.bigfrontier.org

October 2005

Executive Seminars Offered through Wiglaf and Surja IT Academy Partnership
Enhance your skill sets, best practice knowledge, and performance in our one day executive education seminar on High-Value Sales, Account Management, or Price Management & Negotiations. New executive education seminars taught by Tim Smith, PhD of DePaul University and The Wiglaf Journal in partnership with Surja IT Academy. Dates available through January 2006.
http://www.wiglaf.biz/WI/WI.htm

The Wiglaf Journal Adds an RSS Feed
The Wiglaf Journal is at the cutting edge of web publishing with its new RSS feed. RSS feed aggregators, like Pluck (www.pluck.com), let you get content updates delivered automatically from all your favorite sites right through your browser. No more privacy issues, no more missed emails due to sp^aminators, and no more newsletters in your action-item list of busienss emails. Try it. Tell us how you like it.

September 2005

BBG Worldwide released SalesPro, a contact management and data mining tools to give companies and customers the access they need to manage incoming website contact form requests, relationship and loyalty marketing club members sign ups as well as on going sales and marketing lead development and follow up.
www.bbgsalespro.com

August 2005

DPro Marketing, the creative marketing communications firm behind Denso TD Scan as revenues climbed from $1.3 M in '02 to $7 M by '05, has expanded their offices in Rochester, Michigan.
www.DProMarketing.com

Commonwealth Capital Advisors have released their eBook "Raising Capital for Start-Up & Early Stage Companies". Raman Chadha, Executive Director of the Coleman Entrepreneurship Center at DePaul University describes it as "a complete primer that is straightforward, accurate, and practical. It simplifies the legal and financial complexities of the funding process in direct language, and is focused on getting the entrepreneur to do what he/she does best - take action."
Get your free copy at http://www.commonwealthcapital.com/members/4750/

Hear Heidi Miller present "Diary of a Shameless Self-Promoter" each week as she discusses sales and marketing and explores the new world of podcasting.
http://heidimiller.libsyn.com/