Patents and
Licensing
by Bob Brill and Carmen Patti of Patti & Brill,
LLC, 02-19-2003
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An expected competitive advantage resulting from a
new product improvement generates considerable excitement in your
workplace. You share in the excitement but fear attempts by your
competitors to use the improvement in their own products. Assume
your improvement qualifies as an invention. Though you have the
prospect of securing intellectual property rights to protect your
invention, you are vulnerable to failing to achieve your desired
level of protection if efforts to secure rights are not conducted
carefully. Diligent pursuit of a patent application is one way for
you to secure intellectual property protection for the invention.
Identifying Rights
Before beginning the preparation of a patent application, you should
understand the nature of the patent rights in your invention that
would benefit you. The patent laws are complex and patent professionals
should be consulted. Your patent attorney should explain to you
the targeted scope of patent protection for your invention from
both technical and competitive perspectives.
The patent attorneys you select should have backgrounds
and expertise in technologies involved in your products as well
as excellent communication skills. Careful listening and active
questioning are hallmarks of patent attorneys that are able to quickly
comprehend and isolate key features of an invention and understand
the client’s needs, concerns, and objectives. An understanding
by patent attorneys of the needs of businesses and institutions
of all sizes is enhanced when coupled with the experience of advising
businesses ranging from entrepreneurs to multinational corporations
regarding a variety of technologies.
Protecting Your Competitive Advantage
Your development of patent strategies will benefit by involving
patent attorneys in identifying and securing patent rights from
the emergence to the commercialization of your technologies. You
should be comfortable working with your patent attorney for the
navigation of your patent application through government patent
offices, the generation of revenue for you in the marketplace, and
the prospective exploitation of your patent rights. A utility patent
application will include a specification, drawing, and claims. The
specification includes a detailed description of how to practice
the invention that is defined by the claims. The patent claims define
the invention by positively reciting the owner’s rights to
exclude others from practicing the invention. Your patent attorney
should develop with you a patent strategy including claims that
are consistent with your commercial objectives. The patent strategy
should map out short, intermediate, and long-term objectives.
In the short-term, you should expect to have your
patent application filed with claims that serve to define your prospective
rights in the invention. Your patent attorney should focus the language
of the claims on what you and your patent attorney agree to recite
as the improvement of your invention over the prior art. Any misunderstandings
must be avoided or resolved and consensus achieved between you and
your patent attorney to ensure the patent application describes
and claims the invention in ways that are consistent with your business
interests.
You and your patent attorney should direct the claims
toward activities of your competitors rather than would-be customers.
The patent attorney should have proven skills in crafting claim
sets which serve to isolate and define with gradations the novelty
that you will commercially exploit. The claims should be neither
unduly narrow nor mistaken in their identification of the invention.
The claims should serve to preserve your rights in the face of publication
of your patent application.
After filing the patent application with the U.S.
patent office, and foreign patent offices if desired, your patent
attorney should anticipate the interaction with the patent office
that will be required to secure the issuance of a patent including
claims that cover your invention and distinguish the invention from
the prior art. During prosecution of your patent application in
the patent office, your patent attorney should continue to communicate
with you. Your patent attorney should remain current on the developments
and changes in your goals and keep you informed of tactical decisions
and your opportunities for participation in the prosecution of your
patent application.
The patent office must agree to the claims which issue
but is not obliged to guarantee that the language of the claims
will serve your commercial interests. Your patent attorney should
strive to avoid having your patent issue with claims that cover
only an invention other than the invention which you intend to exploit.
Patent attorneys should also strive to avoid disclosing in the specification
and drawing an unclaimed invention that is important to the client.
An adverse consequence of the failure to claim the desired invention
is that upon issuance, the patent will disclose the invention to
the client’s competitors without the client holding any patent
rights to exclude others from making, using, or selling the invention.
The patent examiner’s actions with respect to
your patent application in the patent office may require the development
of alternative strategies. Your patent attorney should ensure that
the strategies pursued are consistent with your objectives. The
skill your patent attorney employs in the preparation of your patent
application before filing in the patent office will serve to expand
the range of alternatives available to you in the patent office
during the prosecution of your patent application.
In the long-term, you are entitled to expect that
the patent which issues on your invention will be consistent with
the goals of securing patent rights that are beneficial to you and
allowable in view of the prior art. The patent gives you as patent
owner a bundle of rights that include the right to exclude others
from making, using, or selling a product or process covered by the
patent. By having the right to exclude others from practicing the
patented invention, you may exploit the patent rights by arranging
for your direct control over the manufacture, sale, and use of products
by businesses and organizations under the patent.
Exploiting Your Rights
You may carry out the exploitation of your patent rights through
licensing. For the patent owner that does not desire to manufacture
products for sale under a patent or lacks the resources to do so,
licensing may be an attractive option. Contract law permits the
patent owner to license others as licensees to make, use, sell,
or import the patented invention in return for the payment of a
royalty to the patent owner. The license can be customized so as
to grant to another all or part of your rights in the patent for
a limited or unlimited period of time. You may grant multiple licenses
to multiple parties. Alternatively, you may grant an exclusive license
to one party and reserve rights for yourself. An exclusive license
may be tied to the licensee’s performance. To maintain the
status of an exclusive licensee, the licensee may be required to
generate specified royalty payments such as minimum annual royalties
for the patent owner.
The patent owner can receive payment from a licensee
in a lump sum, a continuing royalty schedule based on a percentage
of sales, or a combination of both. You may want to consider how
to incorporate into the license a right to use future improvements
of your patented invention such as through the payment of an additional
royalty. The patent license may be limited to a certain geographical
territory within a country. Field of use restrictions constitute
another variation on the rights granted under a patent license.
The licensee may be permitted to practice the patented invention
within specified parameters, for example, a particular range of
physical size, power capacity, or class of customers. You should
expect your patent attorney to suggest numerous license terms for
you to consider in fully exploiting your patent rights and achieving
your commercial objectives as owner of the patented invention.
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Bob Brill and Carmen Patti are partners in the intellectual property/patent
law firm of Patti & Brill, LLC and can be reached at (312) 346-2800,
One North LaSalle Street, 44th Floor, Chicago, IL 60602, info@pattibrill.com,
http://pattibrill.com.
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